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Accurate data is a cornerstone in facilitating the credit reporting process. Data furnishers and CRAs must comply with the Fair Credit Report Act (FCRA) to ensure this is done with accuracy and integrity. When this doesn’t happen, reputation and customer satisfaction are at risk.

To help ensure data accuracy and integrity, it is critical to implement effective internal controls within the data furnishing process. Here are our top six industry best practices:

For businesses, being able to contact customers is a large part of their success. Being able to communicate with consumers helps to build their trust and thus increase sales. But what happens when this communication takes too long or is never received by the customer? This can lead to a loss of revenue and reputation for your company. One large cause of this is inaccurate or missing CRM data.

When your emails keep bouncing or are being sent to the wrong people you can lose customers and be labeled an unreputable email sender. 

Here are six ways email verification can help your business thrive:

Data quality testing: What is it and how to test your data accuracy? In today’s business world, organizations collect customer data through several channels and maintain contact records across different databases. But what good does this customer data provide you if it’s inaccurate or out of date? Proactively ensuring you have accurate, up-to-date contact data that’s ready for use allows your organization to make agile business decisions backed by high-quality data.

Experian has partnered with Salesforce to make sure that the contact information—email, phone, and address data—entering your CRM database, eCommerce platform, or marketing system is high quality and actionable from the get-go.

What’s happening in the world of contact data verification? Why is it important? And what should you be looking out for?

When address validation first became a product, the focus was on increasing the effectiveness of direct mail campaigns and ensuring delivery of important account notifications and legal documents. But times have changed and while these are still important reasons for employing an address validation solution, there are now even more reasons and benefits.

It’s no secret that shipping rates and fees continue to climb as the market stays highly competitive, eCommerce continues to gain importance, and shopping carts continue to be abandoned.

These days, trusted address data is a necessity for businesses to stay connected, deliver a memorable experience for their customers, and ultimately, grow their sales. Enter: An address validation solution.

Whether you are delivering packages, brochures, or flyers, you have one goal that is top of mind: Make the customer happy so they are motivated to do business with you now and in the future. With address validation, you can ensure that you have confidence that deliveries sent through major carriers will reach the intended destinations. 

The average person receives around 605 e-mails and 16.8 piece of mail per week—many of these are from companies and businesses that use email and direct mail as channels of communication.¹ Driving marketing efforts through both channels can generate more leads, build relationships with consumers, and increase business sales. This success starts with the right data.

Trustworthy email and address data are essential to competitive email and direct mail marketing campaigns. Without it, there’s a chance you could be sending email or mail to invalid mailboxes, costing you unnecessary mailing fees, risking your status as a unreputable sender, and even impacting the customer experience.