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Before the pandemic, businesses may have previously underestimated the value of their data and, as a result, not fully leveraged it to drive competitive differentiation. Learn more about what it truly takes to become data driven and how giving data the prominence and value it deserves in your organization will work wonders for your long-term ambitions moving forward.

In our latest research, we discuss how data is progressively being seen as more of a strategic asset. So, it comes as no surprise that nine out of ten businesses are focused on improving data management resilience to at least some degree over the next year. Click through to learn more about key areas to think about when building a high-performance data management operation for your organization.

What is the efficacy of your data, and how can it handle the unknown? Nobody could have predicted the impact of a global pandemic on data analytics, which was the catalyst for rapidly changed consumer behavior, disrupted supply lines, digital acceleration, and huge variations in demand across geographic regions. Luckily, we find three ways to reduce unpredictability, uncertainty, and risk—and not just by relying on a gut feeling.

Accurate data is a cornerstone in facilitating the credit reporting process. Data furnishers and CRAs must comply with the Fair Credit Report Act (FCRA) to ensure this is done with accuracy and integrity. When this doesn’t happen, reputation and customer satisfaction are at risk.

To help ensure data accuracy and integrity, it is critical to implement effective internal controls within the data furnishing process. Here are our top six industry best practices:

For businesses, being able to contact customers is a large part of their success. Being able to communicate with consumers helps to build their trust and thus increase sales. But what happens when this communication takes too long or is never received by the customer? This can lead to a loss of revenue and reputation for your company. One large cause of this is inaccurate or missing CRM data.

When your emails keep bouncing or are being sent to the wrong people you can lose customers and be labeled an unreputable email sender. 

Here are six ways email verification can help your business thrive:

Data quality testing: What is it and how to test your data accuracy? In today’s business world, organizations collect customer data through several channels and maintain contact records across different databases. But what good does this customer data provide you if it’s inaccurate or out of date? Proactively ensuring you have accurate, up-to-date contact data that’s ready for use allows your organization to make agile business decisions backed by high-quality data.

Experian has partnered with Salesforce to make sure that the contact information—email, phone, and address data—entering your CRM database, eCommerce platform, or marketing system is high quality and actionable from the get-go.

What’s happening in the world of contact data verification? Why is it important? And what should you be looking out for?

When address validation first became a product, the focus was on increasing the effectiveness of direct mail campaigns and ensuring delivery of important account notifications and legal documents. But times have changed and while these are still important reasons for employing an address validation solution, there are now even more reasons and benefits.