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Due to its superior engagement capabilities and noteworthy ROI, it's no wonder text message marketing is capturing the attention of business leaders who are eager to stay ahead in today's competitive market. In this article, we'll take a closer look at what SMS marketing is and how you can leverage this form of marketing to achieve the most success.

Research studies show that the average form abandonment rate is nearly 68 percent¹—and online applications are no exception. Since applications are likely to be amongst the most troublesome forms on your site when it boils down to completion rates and conversions, we've put a list together of some of the best practices to help you get started. 

Accurate phone data play a pivotal role in reaching customers—but only when these numbers actually work. Fortunately, phone validation is a preventative solution that ensures customer data validity from the start. In this article, we’ll look at phone validation and what this service can do to increase your customer data accuracy, enhance your business's reputation, and strengthen your overarching daily operations.

While many businesses fixate on digital transformation, research shows that 70% fall short of expectations in this area because they focus too heavily on technology as the answer, and not enough on other key elements required to implement change. Digital transformation goes beyond technology, as AI and ML are now being used extensively to improve efficiency and performance.

Before you build your infrastructure, it's important to have the right processes and metrics in place to ensure the data used for AI/ML models are accurate and complete—so your decision-making is on point. Read on to learn more about the AI and ML-driven future and what you can do to stay ahead.

Enhancing your existing address database is just the first step in becoming a more data-driven business. You may possess a lengthy database full of customers' addresses, but how do you determine which addresses are valid and whether mail should be shipped to a given location? In this article, we delve into Delivery Point Validation and why this process is crucial for any business that markets to or serves their customers by mail.

We have officially launched our annual research report! This year, we discover how improving the data experience is key to achieving a data-driven culture—and how organizations see data maturity impacting business growth. Surveying over 500 business leaders across the U.S., our research uncovers just how crucial data quality is today and in the future. 

Keeping pace with your consumer data may seem challenging, especially when limited access to key information is one of your biggest obstacles. Fortunately, Experian's Reverse Phone Append helps you transform a single piece of data — a phone number — into a more complete customer profile. Click through to read more about RPA and how this solution can benefit your business today!

Before the pandemic, businesses may have previously underestimated the value of their data and, as a result, not fully leveraged it to drive competitive differentiation. Learn more about what it truly takes to become data driven and how giving data the prominence and value it deserves in your organization will work wonders for your long-term ambitions moving forward.

In our latest research, we discuss how data is progressively being seen as more of a strategic asset. So, it comes as no surprise that nine out of ten businesses are focused on improving data management resilience to at least some degree over the next year. Click through to learn more about key areas to think about when building a high-performance data management operation for your organization.

What is the efficacy of your data, and how can it handle the unknown? Nobody could have predicted the impact of a global pandemic on data analytics, which was the catalyst for rapidly changed consumer behavior, disrupted supply lines, digital acceleration, and huge variations in demand across geographic regions. Luckily, we find three ways to reduce unpredictability, uncertainty, and risk—and not just by relying on a gut feeling.