Jordyn Proulx

Did you know that 72 percent of business leaders say an acceleration to digital transformation has made their business more reliant on data and data insights? Our latest data management research uncovered how businesses’ data perception and usage has transformed this past year and why high-quality data is essential in this everchanging market. Let’s talk digital transformation.

Our latest research shows 95 percent of businesses have seen impacts related to poor data quality. How does poor-quality data impact your organization? Thirty two percent believe inaccurate data negatively impacts our reputation and customer trust, and another 32 percent say it negatively impacts customer experience. Imagine trying to know who your customers are without the right information?

Identity resolution helps organizations like yours connect the dots between databases, to create a singular profile of each and every customer—no matter if they engage with you through different lines of business or marketing channels.

Identity resolution—at any level—is important because it helps you better understand who your customers are, improves marketing ROI, mitigates risky financial decisions, while streamlining communications cross-departmentally, and saving you time navigating databases.

Over the next 6 months, 63 percent of organizations see data management initiatives becoming more urgent—and the reason is resilience. Nine out of ten businesses are focused on improving data management resilience to at least some degree over the next year. Discover how you can improve your data management.

It’s no secret that customer experience is a top priority for businesses across all industries. Identity resolution has become a key driver to uncover individuals across lines of business which helps leaders better understand who their customers are and better deliver a personalized experience. Let’s dive into what identity resolution is and why data management is a vital part of an identity solution.  

Nowadays, consumers and brands alike are online—all day, every day. Because of this, eCommerce has become essential for businesses reaching and connecting with consumers to maintain success. However, without the ability to capture high-quality data on a preferred channel, like a website or shopping cart, there is no way to stay in touch with your customer and fulfill delivery. 

We are very excited to announce that Experian has integrated our email validation software into Salesforce Marketing Cloud, a marketing automation platform that helps clients run campaigns.  

This easy-to-install platform not only frees up your marketing team’s time by automating campaigns, but also reduces risk of undelivered emails hurting customer experience and return on investment.  

We are very excited to announce that Experian has integrated our real-time contact data verification software into Salesforce Lightning. As a Salesforce-certified add-on, Salesforce Lightning can now format, standardize, and validate addresses, emails, and phone numbers globally in real-time when a contact or account record is created or updated.

Email has been around for decades—and the channel has aged quite nicely. The challenge that many businesses face is collecting accurate email data to effectively communicate with prospects and customers. With potentially dozens of databases across a company and manual data entry, there is bound to be incorrect or duplicate email addresses that comprise your CRM/ERP system.