Jordyn Proulx

Before the pandemic, businesses may have previously underestimated the value of their data and, as a result, not fully leveraged it to drive competitive differentiation. Learn more about what it truly takes to become data driven and how giving data the prominence and value it deserves in your organization will work wonders for your long-term ambitions moving forward.

In our latest research, we discuss how data is progressively being seen as more of a strategic asset. So, it comes as no surprise that nine out of ten businesses are focused on improving data management resilience to at least some degree over the next year. Click through to learn more about key areas to think about when building a high-performance data management operation for your organization.

Accurate data is a cornerstone in facilitating the credit reporting process. Data furnishers and CRAs must comply with the Fair Credit Report Act (FCRA) to ensure this is done with accuracy and integrity. When this doesn’t happen, reputation and customer satisfaction are at risk.

To help ensure data accuracy and integrity, it is critical to implement effective internal controls within the data furnishing process. Here are our top six industry best practices:

The right formatting, street, city, and postal code information, increase your chances of successful mail delivery. Incorrect address information can lead to returned mail and increased shipping costs. You can verify postal address information before sending packages or letters to improve successful deliveries and lower overall shipping costs.

Experian has partnered with Salesforce to make sure that the contact information—email, phone, and address data—entering your CRM database, eCommerce platform, or marketing system is high quality and actionable from the get-go.

It’s no secret that shipping rates and fees continue to climb as the market stays highly competitive, eCommerce continues to gain importance, and shopping carts continue to be abandoned.

These days, trusted address data is a necessity for businesses to stay connected, deliver a memorable experience for their customers, and ultimately, grow their sales. Enter: An address validation solution.

Whether you are delivering packages, brochures, or flyers, you have one goal that is top of mind: Make the customer happy so they are motivated to do business with you now and in the future. With address validation, you can ensure that you have confidence that deliveries sent through major carriers will reach the intended destinations. 

Why address verification is essential for your business

Are your customer addresses up-to-date? Have any of your customers moved since the last time you checked their address?

Outdated, inaccurate customer address data can cost your business a lot of money and waste a lot of time. From typos when entering an address to a customer moving to a new home, it’s surprisingly easy to have incorrect address information.

That’s what makes address verification so important for your business. By validating addresses, you make sure your customer data is clean and accurate. This helps your packages and mail reach their destination on time.

This past year has been overwhelming for retailers across the globe. In fact, many have become more innovative than ever before—they’ve grown their eCommerce operation and maximized marketing as they expand their product lines and customer base.

When retailers are trying to build their eCommerce efforts or stretch their marketing capabilities, their success is dependent on one thing: Data quality.

Wherever you are capturing data—whether that is your CRM/ERP or eCommerce platforms—you want to have data quality control. Integrating data validation into your tech stack will help ensure that you are always capturing reliable and correct data. In turn, you will be working with trustworthy data to make customer-centric decisions.