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The debate between manual and automated data validation can go something like this:

Data stakeholder 1: “I would like to keep my data in-house and secure; I don’t know how I feel about paying a third-party to validate my database when I could do this myself.”

Data stakeholder 2: “Yes, I hear you, but how much of your team’s time and budget are you willing to dedicate to fixing something by hand when there’s technology that does it automatically?”

Every year, Experian Data Quality conducts a global study around the trends in data quality and every year the data reinforces one common theme—that the management of data is becoming an increasingly fundamental focus for business to succeed and grow. This year, our 2016 global data management benchmark report shows no signs of deviating from that theme.

This year’s benchmark report shows that data quality and subsequent data management initiatives are reshaping the very ways in which businesses operate and structure themselves.

Ever feel like you’re spinning your wheels when it comes to implementing a successful (and sustainable) data governance program at your organization?

Don’t worry, you’re not alone.

Many companies repeatedly initiate data governance efforts because their first attempt fell flat or because it’s challenging to sustain the program and demonstrate value over time, particularly within a changing business and personnel environment.

Read on for practical tips to help you focus efforts and limited resources on overcoming common pitfalls and adopting proven best practices for long-term success.

When choosing which postal service to use for mailing or package delivery, you have plenty of options—but how do you know which one will best fit your needs? Here are some of the most frequently asked questions about the differences between deliverability and address verification for the United States Postal Service (USPS), FedEx, and the United Parcel Service (UPS). 

Experian Data Quality continues to show our strength in the data quality market. We were recently named a Strong Performer in the Forrester Research December 2015 report: The Forrester Wave™: Data Quality Solutions, Q4 2015.

I believe this further demonstrates that we are providing our customers with products and services that help them get the most out of their data through easy-to-implement and easy-to-use software tools that enable anyone in the organization to gain data insight.

“No man ever steps in the same river twice for it is not the same river and he is not the same man.” - Heraclitus

While writing this 35,000 feet in the air, I’m thinking back on this quote said during the opening keynote session on the first day of Email Insider Summit, and it couldn’t be more true. This was my first EIS event—hosted by Media Post, to whom I owe a thank-you for a wonderfully run event—and I had no idea what to expect. What I realized after the end of this three-day event is that those in the email industry are some of the closest-knit, snarkiest, and most passionate group of people who could work in an industry. I came out of this event with a lot more knowledge than when I came in.

What is customer loyalty driven by? If you take a look at some of the companies today with the most successful loyalty programs, you would come to the conclusion that success in loyalty programs is the result of accurate data-driven insights.

Retailers focus on loyalty programs. Why? In an era when consumers have more control over their shopping experiences than ever before—with multiple digital channels and a 24/7 at-their-leisure shopping cycle—loyalty programs are an integral part of continuous engagement with, and being relevant to, the customer. They enable you to encourage and motivate your best consumers to keep purchasing your product or service.

The majority of companies today are using email as a key channel in their marketing practices. Most marketers are always looking for new trends or best practices to improve email content and delivery, all to increase consumer engagement with messages. And while those are worthwhile efforts, new Experian Data Quality research finds that many of us are falling short on the basic concept of email database maintenance.

You probably don't think about receipts very often (unless of course, you happen to be shopping at CVS where impressively long receipts are their thing). No one talks about receipts because it’s such a ubiquitous piece of transactional information that we don’t imagine purchases without it. Receipts are typically handed out in paper form at the end of any transaction; however, email and SMS receipts are growing in popularity.

Using these channels can do more than just reduce paper waste. By using emails and text messages to send receipts, your organization can engage, interact and offer your customers additional value through a medium with almost 100 percent open rates. Read this blog post to find out how the smartest businesses are using eReceipts and text receipts to their advantage as well as what they can improve on.