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4 Tips for Data Quality Maintenance

Ashly Arndt | January 29, 2024

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Tapping Big Data's strengths, avoiding data quality weaknesses

While Big Data promises a new and more intelligent means of marketing, serving customers, tracking financial and healthcare information and more, it will fail to deliver without data quality, USA Today reports.

Data preparation is ripe for automation

Data is now at the heart of the digital transformations occurring across the economy and building an advanced data analytics team is one of the keys to competitive advantage. Whether you plan to simply disrupt your own industry or expand into an adjacent segment, data is the key to unlocking opportunity. Data has become a critical corporate asset, and business leaders want to capitalize on the information they hold. But its value is tied to how it’s analysed and by whom. One dataset may be of little value, while another may contain the key to launching a new product line or cracking a challenging marketing question. One might affect only a small percentage of a company’s revenue, while another could reveal an opportunity for significant future growth. How do firms find out? Analytics.

Understanding data governance best practices at DGIQ

So you convinced your business leadership that investing in a data governance program is in the best interest of the company. Now what? While embarking on a data governance program is an exciting time for any enterprise data management team, it can also be a big undertaking. With little example to follow, those beginning a data governance program, and even those who have implemented one recently, would be wise to follow industry best practices and learn from some of the cautionary tales out there. Knowing what works, and what doesn’t will help you get your program stood up faster and with greater efficiency. Here are the data governance best practices that we saw throughout the 2018 Data Governance and Information Quality (DGIQ) conference: 

Improving the customer experience at the 2018 Internet Retailer Conference + Exhibition

This past week I had the pleasure of representing Experian along with three of my colleagues in Chicago at IRCE (Internet Retailer Conference + Exhibition). The show ran the full gamut of the world of online retail with Ecommerce industry leaders representing many large online retailers as well as small retailers looking to embrace the next step. 

Data quality outweighs quantity

Although a lot of business and sales is a numbers game, the same can't be said for information.

Proactive data quality management leads to savings

Data quality for operational, marketing or customer service purposes should be a top priority for virtually every business regardless of industry, yet it seems that many companies still struggle to prevent errors and duplications from leaking into their databases.

Facebook 'stress-tests' new data center

Social network Facebook has been stress-testing its new company-owned data center.

SaaS is just one option for cloud computing

Organizations which are keen to move some applications onto cloud computing have a number of choices.

Improving outcomes at the National Health and Human Services Summit

This past week, I attended the National Health and Human Services Summit in Arlington, VA. Over the past three years, I have met and worked with many state Health and Human Services (HHS) agencies across the United States. Through my work with these agencies, I have encountered a common goal is “improving outcomes.” What this means is ensuring constituents are served in the best possible way, and the focus of this conference was no different. 

Mobile marketing growing in B2B sales

Mobile marketing is making big strides in reaching decision makers in the business to business market sector.
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