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4 Tips for Data Quality Maintenance

Ashly Arndt | January 29, 2024

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3 killer marketing strategies for the approaching holiday season

It's always important to maintain close relationships with your customers.

Examining the pros and cons of retargeting customers in marketing

Part of the beauty of data quality is you can rely on it again and again.

Gaining Insight into Your Data

At DATAx, we joined hundreds of data scientists, analysts, and engineers for meaningful conversations about all things data. This included how data should be leveraged as a strategic asset across the business as it is seen as the "currency for the future." See the top takeaways.

Supporting a proactive data management strategy

After meeting with many data practitioners this week, there continues to be a universal desire to shift data management from reactive—data for compliance or regulatory mandates—to proactive and to leverage data to drive insights that will deliver profits to the business. Learn how they are approaching this initiative.

Experian’s validation suite for Commerce Cloud reaching new heights with SFDC

SFDC went live today with the announcement of Commerce Cloud launching on the AppExchange. Experian was chosen as one of the first seventeen companies to go live on Salesforce AppExchange and we are the only one in our space to be featured. Mike Micucci, CEO, Salesforce Commerce Cloud said “With Experian’s validation suite our customers will be able to quickly implement accurate, real-time customer contact data with Commerce Cloud to quickly go to market with an end-to-end commerce solution.”

FAQ Friday: Can Experian Data Quality Remove Spam Traps From My List?

Experian Data Quality is a proud active member of the email community, and we are well aware of the various behaviors (good and bad) that exist in the industry. We have many people come to us to ask that we "catch their spam traps" or "make sure that spam traps are not in their lists".  This is a great request, and we do identify some spam traps, however, we are not an exhaustive spam trap identification service.  Spam traps are designed to look just like regular email addresses so there's no possible way to identify all of them, even though there are some companies that claim to be able to do so. We're here to lay it out for you.

 

The real nightmare on Elm Street: Horror stories from your email list

Halloween: A time of tricks, treats and non-stop horror flicks playing on television. I don’t consider myself a scary movie aficionado by any means, but I've watched enough of these films to learn certain facts: don’t ever investigate scary noises alone, kids who see ghosts should be taken seriously and there is never cell phone service during paranormal events.

As a marketer, this got me thinking: horror movies are ripe with certain clichés storylines, just like certain scary themes that seem to recur for marketers. I’m talking about the unexpected, fear-inducing issues that can pop up and derail email marketing efforts, monsters living in your email list that quickly drive your engagement rates and other metrics into the ground.

Having nightmares yet? Check out my list of the most common scary stories we see related to email marketing.

Fixing bad data for Flushing Bank

How to fix your bad data—a lesson from Flushing Bank

The CIO of Flushing Bank recognized that the ability to find reliable and consistent answers to the business’s questions was in jeopardy due to issues with the bank’s data and processes. Learn how they decided to fix their data issues and strengthen their data governance process.

Remediate your data by preventing any and all defects

A simple way to explain data remediation is that it’s like taking care of your teeth.

Valuing data quality over massive quantity

Clean data helps companies tackle myriad challenges.
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