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To help agency executives with a strategy to address AI, this year’s Data Driven Government, the premier analytics and AI conference for government, featured trends and best practices for data preparation, analytics, and how government agencies can drive actionable insights.

The 2019 IT Solutions Management (ISM) Annual Conference featured innovative solutions around modernization and digital transformation, including data security, cloud technology, and CCWIS practices, with the end goal always tied back to better serving communities.

Read the main takeaways from the Conference on Performance and Data in Transportation Decision Making hosted by the Transportation Research Board (TRB). The conference featured researchers, consultants, and state and local Department of Transportation (DOT) leaders sharing how better usage of data and quick innovating to turn data into actionable insights is contributing to more efficient public transportation systems.

Email is the most popular marketing communication channel. On the surface, email marketing seems relatively inexpensive and easy-to-do. However, there are many challenges to fully leveraging the channel.

A very deceiving area is the email marketing database. While it seems like you would just collect emails and then send to them, there are far more complications. Poor email list hygiene can lead to an inability to communicate with subscribers and a poor sender reputation. When this occurs, any investment in the email marketing channel is worthless and can seriously damage the effectiveness of an email marketing program.

In email list hygiene, there are several common mistakes, which include:

1. Treating all subscribers the same
2. Purchasing email lists
3. Letting email addresses go stale and out-of-date
4. Failing to collect email addresses on every channel
5. Looking at the wrong metrics

There’s value in cleansing your email database periodically or prior to a big marketing campaign. Email deliverability varies depending upon list hygiene. If you attempt to email an invalid or undeliverable email address, your coveted sender reputation may be negatively impacted; landing you in your contact’s spam folder or getting you blacklisted altogether.

With deeply integrated marketing automation platforms now commonplace amongst businesses of all sizes, email campaigns are frequently triggered immediately upon form completion, which poses an increased threat to your organization’s ability to deliver content effectively.

The chances of having deliverability issues go up with each bad email address you send to. This is because high bounce rates, spam traps and user inactivity negatively affect your sender reputation.

69 percent of organizations report struggles to become data-driven and that it takes too long to get actionable insights from data. We spoke with more than 500 data practitioners to understand how they want to leverage data across their business and if they are looking to enable more individuals to become data-driven. Discover the top takeaways!