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Better data means better leads—which, in turn, means more opportunities and revenue growth. With a direct impact on business growth, organizations are focused on continuing to scale data maturity. In this article, we’ll talk about how investing in your data quality will produce more quality leads which would turn into more revenue.

Every time you ship out a package or general mail, there's certain address data you need to include to ensure your shipped items successfully reach their intended destination–and zip codes are one of these key identifiers required. But what exactly is a zip code, what is a postal code, and how do they differ? In this article, we’ll break down the key notes you’ll want to know.

Trusted contact data should be top a priority for all companies, with email data being at the forefront. In this blog, we touch on why email verification is important, how to spot unverified emails, and what you need to know to get started.

The key to success is to ensure that accurate data is maintained. In this blog, we define identity resolution and discuss the top challenges (and solutions) for identity data that your business needs to know. 

From reduced operational costs to increased marketing accuracy, take a look at the top 5 benefits of improving Salesforce CRM data quality that will give you the utmost confidence in the data that you and your team are capturing and using.

Invalid data can be detrimental to retailers. Not only is it expensive to resolve, but it can also slow down productivity and can have a lasting negative impact on employees. In this article, we identify three major costs of bad data. Check them out.

What impact do ZIP+4 codes have on your business? In this article, we’ll cover why these additional zip code digits exist, why they matter, and how an address validation service can help you get started.

Fraud can be expensive and will negatively impact both the business and the consumer. Learn how to enhance the digital customer experience and ensure a first line of defense against fraudulent activity with contact data validation solutions.

Over 7 in 10 people on an e-commerce platform won’t finalize their online shopping transactions. For retailers, this amounts to billions of dollars in lost prospective revenue each year. Find out what you can do to minimize this KPI with the help of data validation solutions.