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We've used this analogy many times here at Experian Data Quality, but that's only because it makes a lot of sense when referencing data standardization. What analogy am I talking about? The one where we discuss how a robust data management strategy relies on a methodical, step-by-step approach—much like how you'd approach building a house.

When it comes to email marketing success, a data-driven plan will be the key step in executing your core tactics and delivering the greatest ROI for your business. Email marketing is a key tool in reaching both your current users and prospective clients. Today, businesses use this form of communication to grow their business, conveniently reach customers, extend their marketing initiatives, and much more. In this article, we'll touch on the key tactics that will help you reach email marketing success.

94% of organizations say the quality of contact data has become more important over the last year.  Knowing that it is necessary to effectively reach customers, organizations are increasing their focus on investing in data quality solutions. In this article, we will answer the most frequently asked questions on contact data and how Experian can help.

The ability to adjust to any shifts in the market is vital to the success of organizations in today’s digital world. In this article, we will discuss how being agile and flexible with your data, along with quality processes and tools, can help improve operational efficiencies and ultimately propel business growth.  

What is Experian's data validation app in Microsoft Dynamics 365? In this article, we explore how this integration works, some of its top features and benefits, and what your business can do to get started to reap the benefits of fast and accurate contact data validation. 

Email is a leading form of communication for businesses—and yours is likely no exception. Research shows that professionals check their email approximately 15 times per day. This means that every day, your company has dozens of opportunities to reach prospective users as well as current clients. The number one ingredient to success is realizing that your efforts are only effective when your messages accurately fall into the right hands. So, this means doing away with bounced emails and ensuring that you’re sending emails with success to verifiable inboxes that can receive mail. In this blog, we'll explore how you can validate email addresses without having to send an email first.

Enriching your data will provide you with a deep dive into your customers and their interest. Benefits range from improved customer insight to enhanced productivity and much more. In this article, we will review the industries that benefit from data enrichment and how they can be used to leverage a top-tier consumer experience

A key reason why organizations are focused on collecting the most reliable consumer data is to deliver a memorable experience to the consumer. Trustworthy customer data enables organizations across industries to know who their customers are and how to reach them. In this blog, we will discuss how you can join over half of organizations that are making their customer experience a top priority through data quality. We have 3 data-driven tips to get you there.