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Enriching your data will provide you with a deep dive into your customers and their interest. Benefits range from improved customer insight to enhanced productivity and much more. In this article, we will review the industries that benefit from data enrichment and how they can be used to leverage a top-tier consumer experience

A key reason why organizations are focused on collecting the most reliable consumer data is to deliver a memorable experience to the consumer. Trustworthy customer data enables organizations across industries to know who their customers are and how to reach them. In this blog, we will discuss how you can join over half of organizations that are making their customer experience a top priority through data quality. We have 3 data-driven tips to get you there.

It’s no secret that the quality of your data matters. Your organization’s data is not some mysterious entity that exists only in the realm of technology and analytics, but is in fact a competitive differentiator increasingly used to influence broader business decisions around things like operations and marketing.

Knowing what kind of address you’re mailing to can be important and often will influence the amount you pay for postage and shipping. Shipping to residential addresses, for example, tends to be more expensive than shipping to commercial ones. There are residential and commercial addresses, mixed addresses, as well as post office boxes. Post office boxes (P.O. Box) are traditionally used by individuals to receive mail in areas where mail may not be delivered directly to their homes. People also use P.O. boxes for security, privacy, the need for quicker delivery, and to maintain a permanent mailing address. 

A new global consumer has been created due to Covid-19 pandemic. Now more than ever, consumers are being selective with their money and brand loyalty—making thoughtful purchases versus impulsive ones. In this article, we will discuss what the new consumer is like and how high-quality data can help organizations uphold a positive experience for new and returning customers.

Experian has been recognized as a top data quality vendor in the latest Data Quality Landscape from The Information Difference. Each year, the firm reviews the players in the space and how their technology and market strength are evolving against new market demands and trends.

Superior data quality and management help businesses leverage their existing database to reach their audience in unprecedented ways. But, managing and optimizing your CRM platform can be tricky, especially when formatting and validity issues arise surrounding your data. Luckily, you can optimize your customer database by integrating contact data with Salesforce—an act that will help you stay ahead in today’s competitive market. Discover how you can integrate Experian's solutions into your CRM platform and make the most of your consumer insights today.

You can’t discuss a data quality strategy without including enrichment in the discussion. That’s why over 1 in 4 businesses plan to invest in enrichment projects within the next 12 months. But what exactly is data enrichment and how does it give companies a competitive edge when curating their data business plans? In this article, we'll outline what you need to know to get started.