Experian team member

Read the recap of AAMVA 2019 discussing vehicle administration strategies for Real ID conversion, system modernization trials, the futuristic reality of Mobile Driver’s Licenses (mDL), and how data plays a critical role.

Our first-time customers often have a lot to ask about our "unknown" result code. While every situation varies, we break down the commonly asked questions about this result group, below.

There is a correlation between data hygiene and email campaign performance. Why?

Poor list hygiene is a leading cause of email deliverability issues. Internet service providers use the way your list bounces or hits spam traps as a way to help determine if you are a spammer and therefore cause harm to their customers. As an email marketer, it is important to adopt best practices, because you never want to appear spammy and suffer from poor deliverability.

You may be having deliverability issues if you are seeing very high bounce rates or are hitting spam traps. In extremely cases, you may be put on a blacklist, preventing all mail you send from being delivered to any domain within a given internet service provider.

If you want to run a successful and legitimate email program, email hygiene must be top-of-mind.

The first way to enable having a good email list is to ensure you are collecting email addresses on a permission basis and are not acquiring lists. List acquisition is one of the top ways your sender reputation can be harmed because they are often riddled with outdated and invalid email addresses.

My colleague and I had a great time presenting (and conversing) about data quality and data management at the 13th Annual MIT Chief Data Officer and Information Quality Symposium (MITCDOIQ). Read the recap about how we were able to explore the rich insights of our Global Data Management Report and the trends and impact that data management initiatives are having on today’s businesses.

"Virtually everything in business today is an undifferentiated commodity, except how a company manages its information. How you manage information determines whether you win or lose."Bill Gates

The lifeblood of email marketing is the quality of email address data; virtually every email campaign metric can be traced back to it. The better the quality of the data, the more likely marketers are to experience higher email open and click through rates, more conversions, and often times, a higher ROI from the expenditure. On the flip side, poor data quality can mean bad things for demand generation.

Although marketing executives all over the world lament the quality of their databases, all recognize that great data quality does not just happen. In fact, according to a recent Experian Data Quality study, on average, organizations believe a quarter of their database is inaccurate.

The financial impact of poor data can be quantified as well. Gartner estimates that businesses waste $8 million on average per year as a direct result of poor data. “The longer incorrect records remain in a database, the greater the financial impact,” says Jonathan Block, SiriusDecisions Senior Director of Research. “This point is illustrated by the 1-10-100 rule: It takes $1 to verify a record as it’s entered, $10 to cleanse and de-dupe it, and $100 if nothing is done, as the ramifications of the mistakes are felt over and over again.”