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Experian Data Quality

Our team at Experian brings deep expertise in data quality, analytics, and solutions that help businesses unlock the full potential of their data. With a focus on innovation and best practices, we share insights on the latest trends and strategies to help organizations make smarter, data-driven decisions.

Remediate your data by preventing any and all defects

A simple way to explain data remediation is that it’s like taking care of your teeth.

Big data leads to rapid growth in telecommunications market

In order to serve customers optimally, telecom companies must gather more information on these customers’ use of telecom tools - including when, where, why and how much they utilize them.

Data analysis leads to economic growth in developing nations

By analyzing more data about their governments and citizens, developing nations could address the fundamental problems that inhibit their growth, better integrating them with the developed world.

The top 5 email list hygiene mistakes

Email is the most popular marketing communication channel. On the surface, email marketing seems relatively inexpensive and easy-to-do. However, there are many challenges to fully leveraging the channel.

A very deceiving area is the email marketing database. While it seems like you would just collect emails and then send to them, there are far more complications. Poor email list hygiene can lead to an inability to communicate with subscribers and a poor sender reputation. When this occurs, any investment in the email marketing channel is worthless and can seriously damage the effectiveness of an email marketing program.

In email list hygiene, there are several common mistakes, which include:

  1. Treating all subscribers the same
  2. Purchasing email lists
  3. Letting email addresses go stale and out-of-date
  4. Failing to collect email addresses on every channel
  5. Looking at the wrong metrics

How do businesses benefit from direct marketing?

Direct marketing has plenty of effects beyond sales.

Real time email verification with minimal impact on UX

There’s value in cleansing your email database periodically or prior to a big marketing campaign. Email deliverability varies depending upon list hygiene. If you attempt to email an invalid or undeliverable email address, your coveted sender reputation may be negatively impacted; landing you in your contact’s spam folder or getting you blacklisted altogether.

With deeply integrated marketing automation platforms now commonplace amongst businesses of all sizes, email campaigns are frequently triggered immediately upon form completion, which poses an increased threat to your organization’s ability to deliver content effectively.

The chances of having deliverability issues go up with each bad email address you send to. This is because high bounce rates, spam traps and user inactivity negatively affect your sender reputation.

How can big data improve customer service in e-commerce?

E-commerce merchants should look to integrate data-driven processes in a way that’s efficient and cost-effective.

Why Do I Have "Unknown" Results In My List?

Our first-time customers often have a lot to ask about our "unknown" result code. While every situation varies, we break down the commonly asked questions about this result group, below.

 

Finding the right parameters to measure data quality

Establishing data quality is often harder than it looks.

Rinse, lather and repeat: Best practices for email hygiene

There is a correlation between data hygiene and email campaign performance. Why?

Poor list hygiene is a leading cause of email deliverability issues. Internet service providers use the way your list bounces or hits spam traps as a way to help determine if you are a spammer and therefore cause harm to their customers. As an email marketer, it is important to adopt best practices, because you never want to appear spammy and suffer from poor deliverability.

You may be having deliverability issues if you are seeing very high bounce rates or are hitting spam traps. In extremely cases, you may be put on a blacklist, preventing all mail you send from being delivered to any domain within a given internet service provider.

If you want to run a successful and legitimate email program, email hygiene must be top-of-mind.

The first way to enable having a good email list is to ensure you are collecting email addresses on a permission basis and are not acquiring lists. List acquisition is one of the top ways your sender reputation can be harmed because they are often riddled with outdated and invalid email addresses.

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