Ashly Arndt

Superior data quality and management help businesses leverage their existing database to reach their audience in unprecedented ways. But, managing and optimizing your CRM platform can be tricky, especially when formatting and validity issues arise surrounding your data. Luckily, you can optimize your customer database by integrating contact data with Salesforce—an act that will help you stay ahead in today’s competitive market. Discover how you can integrate Experian's solutions into your CRM platform and make the most of your consumer insights today.

You can’t discuss a data quality strategy without including enrichment in the discussion. That’s why over 1 in 4 businesses plan to invest in enrichment projects within the next 12 months. But what exactly is data enrichment and how does it give companies a competitive edge when curating their data business plans? In this article, we'll outline what you need to know to get started.

Every time you ship out a package or general mail, there's certain address data you need to include to ensure your shipped items successfully reach their intended destination–and zip codes are one of these key identifiers required. But what exactly is a zip code, what is a postal code, and how do they differ? In this article, we’ll break down the key notes you’ll want to know.

What impact do ZIP+4 codes have on your business? In this article, we’ll cover why these additional zip code digits exist, why they matter, and how an address validation service can help you get started.

Over 7 in 10 people on an e-commerce platform won’t finalize their online shopping transactions. For retailers, this amounts to billions of dollars in lost prospective revenue each year. Find out what you can do to minimize this KPI with the help of data validation solutions.

Maintaining data integrity is not an option for any business wishing to thrive—it is a necessity. Here’s a quick glimpse at what data integrity is, why data integrity matters for your organization, and how you can ensure data integrity in your own business.

Mature data is the key to business growth and success. But what is reliable data and how can you tell if the data that your business uses is mature enough to enable your team with the confidence necessary to make the most informed decisions? In this article, we'll explore what you need to know.

In this article, we’ll take a closer look at data maturity as defined through the lens of experts while breaking down the key actions you can take to grow your business with a strategic data maturity plan today.

Accurate address data is necessary for businesses that anticipate growth and success. But what happens when the address data stored in your CMS is outdated, mistyped, or just generally invalid? In this article, we’ll delve into the true cost of invalid addresses in some of the leading industries in the market—and what you can do to minimize these complications by enhancing the quality of your data today.