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4 Tips for Data Quality Maintenance

Ashly Arndt | January 29, 2024

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Getting to a better data quality framework

To make best use of your data asset across your organization, it is essential to have a solid data quality framework to ensure that your data is accurate and complete. But all data quality management models are not created equal: different organizations have different levels of data quality maturity, depending on organizational priorities and needs.

Loyalty matters: How better data drives more loyalty and more revenue

With a 24/7 shopping cycle and an increasing number of digital channels at their disposal, consumers today are more empowered than ever before and forcing businesses to adapt to their wants and needs. Yesterday, Shirley Zhao, our Content Marketer, and Melanie Clark, our Retail Partner Manager presented a webinar, “Loyalty matters: How better data drives more loyalty and more revenue.” The webinar covered statistics around loyalty and three ways to improve insights on loyalty along with your loyalty or customer engagement program.

A complete data quality solution

When you decide to take on a data integration project, it will require a lot of advanced planning, work, time and resources. Without a deep understanding of what the project's requirements, it's unlikely that you will complete the integration on time and on budget. Yesterday, Rishi Patel, Strategic Account Manager at Experian Data Quality and Michael Ott, Senior Vice President at Innovative Systems, Inc., an Experian Data Quality partner, presented a webinar, “De-risking data integration projects.” The webinar focused on four major topics: the historical challenges of data integration projects, how current environments introduce additional complexity, an advanced methodology for overcoming data integration challenges, and a checklist to ensure that your project stays on track for success.

Hook, line and sinker: How to avoid phishing attacks

Not to be confused with fishing, no. Phishing refers to the stealing of personal information like usernames, passwords and credit card details that can lead to identity theft.

Phishing attacks are serious business and they, unfortunately, continue to advance in sophistication. If you fall victim to phishing attacks and unknowingly relinquish sensitive information to a cybercriminal, you can place your financial data at risk.

From a phisherman’s perspective, no account is off limits. Don’t fall victim to their attacks—read on to find out the different types of phishing scams and learn tips to avoid them. 

Building a data quality team

When your organization decides to start leveraging its data as an asset, the first thing you should do is build a data quality team. This team of people will be responsible for the quality of the data and the support of data quality activities and initiatives company-wide.

A lot of people traditionally think of data quality as a technical person’s concern. In reality, business users have a major part to play on the data quality team. We have seen many organizations start to understand the need for centralized data ownership with the rise of the Chief Data Officer (CDO). One of the first things that should be on a new CDOs agenda is building out a team of individuals that can help elevate data management and data quality on the corporate agenda. 

10 principles to reduce shopping cart abandonment

The Baymard institute has documented that the average online shopping cart abandonment rate is a whopping 68.53%. The reality is the usability issues that cause that number to be so high are largely aviodable. See the top 10 principles that should be utilized to reduce shopping cart abandonment rates.

How healthy is your email list?

Email is the top communication channel for many organizations as they look to stay in touch with customers and promote products and services. However, many companies are dealing with poor email list hygiene that can disrupt communication through this critical channel.

 

5 companies with great email marketing campaigns

We understand that engaging, exciting or reconnecting with your subscribers is arguably one of the most frustrating and challenging jobs a marketer can have. That’s why we’ve compiled a list of five companies that did an awesome job with their email marketing campaigns and why they were so awesome.

Here’s what these companies did right:

  • They didn’t sound boring
  • They had catchy subject lines
  • They turned tried-and-true into why-have-I-tried-this
  • They included tantalizing, relevant offers inside

Let’s take a look:

Does real time email validation affect conversion rates?

There is one common hesitation we continuously see from prospects and customers alike. Marketers are often reluctant to implement real time email validation into the forms on their website because they are nervous that it will negatively affect conversion and increase shopping cart abandonment.

5 key findings about the multi-screen movement

Retailers, take note: Another one of life’s constants, aside from the gift of taxes, is that we’re all consumers. The average American spends 45 minutes of each day shopping—whether on laptops, through tablets or using mobile devices.

In the U.S., people spend over seven hours each day looking at screens. We are consumed by a variety of screen-based devices: televisions, computers, smartphones, tablets and more.  This multi-screen, buyer-driven reality creates more chances for today’s retailers and marketers to connect with consumers than ever before. According to our recent Global Research Survey, retailers employ an average of 3.4 channels to connect with and collect data from consumers.

With the quickly changing digital marketing landscape come chances for retailers to innovate their marketing strategies. Here are five key findings about the multi-screen movement every retail marketer should consider to keep ahead of competition.

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