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What is customer loyalty driven by? If you take a look at some of the companies today with the most successful loyalty programs, you would come to the conclusion that success in loyalty programs is the result of accurate data-driven insights.

Retailers focus on loyalty programs. Why? In an era when consumers have more control over their shopping experiences than ever before—with multiple digital channels and a 24/7 at-their-leisure shopping cycle—loyalty programs are an integral part of continuous engagement with, and being relevant to, the customer. They enable you to encourage and motivate your best consumers to keep purchasing your product or service.

The majority of companies today are using email as a key channel in their marketing practices. Most marketers are always looking for new trends or best practices to improve email content and delivery, all to increase consumer engagement with messages. And while those are worthwhile efforts, new Experian Data Quality research finds that many of us are falling short on the basic concept of email database maintenance.

You probably don't think about receipts very often (unless of course, you happen to be shopping at CVS where impressively long receipts are their thing). No one talks about receipts because it’s such a ubiquitous piece of transactional information that we don’t imagine purchases without it. Receipts are typically handed out in paper form at the end of any transaction; however, email and SMS receipts are growing in popularity.

Using these channels can do more than just reduce paper waste. By using emails and text messages to send receipts, your organization can engage, interact and offer your customers additional value through a medium with almost 100 percent open rates. Read this blog post to find out how the smartest businesses are using eReceipts and text receipts to their advantage as well as what they can improve on.

What exactly is an email preference center? They are places for individuals to tell a business how often they want to receive an email and what kind of content they want to receive. Email preference centers are one of the best ways for customers to tell you exactly what they’re interested in—and when done effectively, you get to collect key pieces of contact information as well. Whether they are called “notification settings” or “email settings,” we’ve all interacted with some form of a preference center before.

Not all companies, however, use email preference centers to their fullest extent; that is, not all companies are using them as an additional method for data collection and improving the customer experience. This blog post will tell you how to use preference centers to improve email deliverability, develop a better understanding of consumer interests, and learn what other companies do to help you improve your own preference center.

We hit the road and headed to The Hawkeye State this week for the American Association of Motor Vehicle Administrators (AAMVA) annual international conference. AAMVA showcases the latest trends in the motor vehicle and law enforcement community and provides a forum for chief administrators to learn and grow from fellow jurisdiction executives. This year the event was held in Des Moines, Iowa and there was no shortage of mid-western flare! Attendees were treated to a “night at the state fair” in the expo hall, including dunk tanks, games and a corn-eating contest. 

From August 24-26, marketers and other business professionals from all over the world flocked to the Hilton in New York City to talk about one thing: performance marketing. LeadsCon has always been focused on helping marketers with lead generation and customer retention. We at Experian Data Quality were thrilled to be a part of the fun and bring our own strengths to the table.

There were many businesses who stopped by our booth bringing up the same concerns:

1. Can you help us make sure that the information we’re collecting is usable?
2. Do your verification and enrichment services work in real time?
3. What kinds of customer attributes can your data enrichment service give us?

It’s once again time for another Experian Marketing Services Client Summit. This year promises to be a great event and I am getting excited to attend again. Not only do I get to meet so many great marketers, but I also get the opportunity to learn from their experiences over the past year.