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Did you know that 72 percent of business leaders say an acceleration to digital transformation has made their business more reliant on data and data insights? Our latest data management research uncovered how businesses’ data perception and usage has transformed this past year and why high-quality data is essential in this everchanging market. Let’s talk digital transformation.

Our latest research shows 95 percent of businesses have seen impacts related to poor data quality. How does poor-quality data impact your organization? Thirty two percent believe inaccurate data negatively impacts our reputation and customer trust, and another 32 percent say it negatively impacts customer experience. Imagine trying to know who your customers are without the right information?

Identity resolution helps organizations like yours connect the dots between databases, to create a singular profile of each and every customer—no matter if they engage with you through different lines of business or marketing channels.

Identity resolution—at any level—is important because it helps you better understand who your customers are, improves marketing ROI, mitigates risky financial decisions, while streamlining communications cross-departmentally, and saving you time navigating databases.

eCommerce has quickly become the mainstay of many business strategies as retailers accelerate digital transformation. Representing upwards of a fifth of all retail sales in the U.S., retailers realize the importance of eCommerce and how it can grow their business exponentially. 

In this exceptionally competitive telecommunications industry, customer service and experience are crucial factors in gaining a competitive edge and delivering results. In fact, these initiatives should be top-of-mind for every forward-looking telecom company. Whether that means implementing an omnichannel strategy or becoming a top down driven customer-centric culture, your organization’s goal should be to improve your relationship with your most important resources, your customers.

Consistency is key, even when it comes to data. Enter: Data standardization. For any successful data management strategy, this should be at the core. You may ask yourself: Why do we need to standardize data? Let’s discuss how, without data standardization, you could be losing out on the ability to make data-driven decisions based on insights you should be able to trust.

It’s no secret that customer experience is a top priority for businesses across all industries. Identity resolution has become a key driver to uncover individuals across lines of business which helps leaders better understand who their customers are and better deliver a personalized experience. Let’s dive into what identity resolution is and why data management is a vital part of an identity solution.  

Nowadays, consumers and brands alike are online—all day, every day. Because of this, eCommerce has become essential for businesses reaching and connecting with consumers to maintain success. However, without the ability to capture high-quality data on a preferred channel, like a website or shopping cart, there is no way to stay in touch with your customer and fulfill delivery. 

We are very excited to announce that Experian has integrated our email validation software into Salesforce Marketing Cloud, a marketing automation platform that helps clients run campaigns.  

This easy-to-install platform not only frees up your marketing team’s time by automating campaigns, but also reduces risk of undelivered emails hurting customer experience and return on investment.  

We are very excited to announce that Experian has integrated our real-time contact data verification software into Salesforce Lightning. As a Salesforce-certified add-on, Salesforce Lightning can now format, standardize, and validate addresses, emails, and phone numbers globally in real-time when a contact or account record is created or updated.