Yearly Archives: 2022

Email marketing is a great way to connect with your customers, build a valuable relationship with your audience, and share key information about your business. Regardless of what industry your business lands in, email will inevitably be a key channel for communicating with your audience and converting users into dedicated clients. But, the success of your email marketing strategy depends highly on your ability to maximize your email deliverability rates. In this article, we'll outline key tips to maximize the success of your email marketing campaign.

Operating in a patient-centric industry means reliable data is necessary to seamlessly operate, grow, and provide a positive patient experience. As the amount of data across healthcare grows, coupled with the rise of consumerism, knowing how to accommodate patients in a digital-first landscape, including the collection, maintenance, and use of contact data, becomes critical.

What does this mean for the healthcare industry? In this article, we'll cover the importance of healthcare data protection combined with the need to maintain data accuracy in this industry. 

If you want to excel at omnichannel marketing, you need to understand what its biggest obstacles are. Don’t misunderstand—the specifics of these obstacles will vary from business to business and will require some digging and analysis. There are, however, three main challenges we believe stand in the way of each would-be successful omnichannel initiative.

1. Collecting accurate data
2. Consolidating accurate data
3. Using accurate data

The fintech industry, also known as the financial technology industry, is growing rapidly. This industry has rapidly evolved and developed over the decades and has come to shape consumer purchasing behaviors. In this article, we will uncover the fintech industry as it stands today and where data quality plays a key role.

At Experian, we help our customers to identify, understand, and connect with their customers wherever they are in the world. This starts with having valid, trusted data to hand, always. Quickly validating, standardizing, and enriching postal addresses is what Experian Address Validation is all about. We've made a few changes to help maximize functionality and success. Check out the blog to learn more!

Data cleansing is the discovery of errors or inconsistencies in a data record and the removal or correction of these mistakes to improve the data quality. Data cleansing can be used to determine incorrect addresses, email addresses, and phone numbers. Want to learn more about why this process is key for your business? Click the article to learn more now. 

The bottom line is that data automation is a necessity for any leader wishing to grow and streamline their business. Whether you oversee a leading enterprise firm or run a small-to-medium-sized business, the ability to collect, organize and analyze data with maximum accuracy and ease will prove to be crucial for your business’s sustainability and success in the long run.  
Data automation provides just that. In this article, we'll highlight what you need to know about data automation while outlining the steps to help you get started. 

Companies that want to leverage these capabilities must be certain they use data collection tools like address management to perform email verification at the point of entry.

We've used this analogy many times here at Experian Data Quality, but that's only because it makes a lot of sense when referencing data standardization. What analogy am I talking about? The one where we discuss how a robust data management strategy relies on a methodical, step-by-step approach—much like how you'd approach building a house.