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Single customer view

Understand your customers through one comprehensive view with the help of Experian Aperture Data Studio.

Achieve a holistic customer view

What is a single customer view?

Today’s norm among businesses is maintaining a dozen or more databases containing customer information. A single customer view identifies and connects data across a variety of sources to develop insight into a customer’s habits and needs. Through a single customer view, businesses can link unique information such as name, email address, phone number, mailing address, and other important data related to the same customer.

Creating a consolidated view of your customer enables you to:

  • Compile a complete profile of each customer
  • Ensure comprehensive and complete information is available for customer support, personalization, accurate analytics, and more
  • Understand the best contact information to reach them
  • Empower your business with significant consumer knowledge
  • Gather in-depth insights to better understand customers, demographics, psychographics, transaction history, and purchasing trends
  • Inform key business strategies like customer experience, loyalty programs, accurate reporting, and identify upsell opportunities

Why a single customer view matters for your business

Businesses are prioritizing a single customer view now more than ever:

of companies face challenges around how they manage data

of organizations say that the top business priority for the next year is to improve the customer experience

say that being data driven helps them stay on top of customer needs and market trends

Get my single customer view

* Source: 2022 Global Data Management Research Report

Great client service, strong analytical team and a strong enabler to help internal client collaboration.

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Simplify access to customer data with single customer view software

A single customer view enables businesses to improve the customer experience with complete insight into a robust customer profile.  Along the way, our software ensures that data quality issues like duplicate data and incorrect information are addressed.

With the right single customer view software, analytics and marketing departments can easily access robust customer profiles that detail demographic information, psychographics, transaction history, and so much more.

Regardless of their role, individuals within your organization will have the ability to confidently leverage single customer view data to better understand customers and make the best everyday business decisions.

Watch the video to see how your business can obtain a single customer view using just one data quality management platform. 

Capture your target audience with confidence

of organizations maintain customer records to capitalize on market opportunities through customer profiling

  • Ensure that your data is accurate by correcting data mistakes due to human error
  • Prevent inaccurate and duplicate information from entering your database the first time around
  • Correct and standardize data with easy-to-use cleansing tools

Experience the power of single customer view solutions

42% of companies say improving customer experience is the biggest driver for achieving a single customer view

Learn how this large bank built a single customer view using our data management software, achieved a greater understanding of its customers, and met regulatory requirements.

Read the case study
 

Maximize the potential of your customer data

Every piece of customer data is valuable. When the information you need to interact with your clients is disorganized and disconnected, your experience with them is likely to fall short of expectations, too.

Luckily, single customer view software helps you to combine your data in a unified view so that you can foster higher-value client relationships. Learn more about how you can take advantage of Experian’s single customer view solutions.

Ready to turn your data into a valuable single source of truth? Fill out the form to connect with a data quality expert to learn more about Experian’s solutions.