Q&A with Forrester: Powering the customer experience through data

When creating a good customer experience in the digital era, brands need to think about what data they are capturing, whether that is the right data, and if that data is available to make appropriate, timely decision. We recently were fortunate to ask questions of Forrester Research analyst Michele Goetz to discuss best practices for leveraging data to elevate customer experiences.

Download the Q&A with Forrester to discover:

• The top mistakes companies make when trying to develop better customer insight
• Who should own customer data
• How companies should get started in developing trusted data