Email data quality research:

Almost all companies collect email addresses to use for marketing or customer outreach purposes. But not every company approaches handling or maintaining email quality the same way. One company can have numerous tactics for just managing deliverability. The email industry is constantly changing—that’s why we’ve conducted a research study to bring you up to speed on the latest news and developments on email data quality.

The roundtable with industry experts discussed this year’s trends, challenges and imperatives to ensure your email initiatives are heading in the right direction. Themes include:

• Industry challenges regarding email collection and database maintenance
• How businesses manage email deliverability
• How businesses track email marketing success
• Different methods used to ensure good email data quality