A mobile app experience for the non-app user

Most retailers will agree that mobile is an essential part of the shopping journey, less will realize that prioritizing the mobile site is often more important than pouring resources into a mobile app. 

Your mobile apps cater to your most loyal customer segment, but what if you want to focus on growing new business? More likely than not, they will interact with your desktop or mobile website before they invest in downloading an app. What this means for you is prioritizing mobile browsers as you do other mobile initiatives, perhaps even more so.

Listen to this webinar to learn:

• The most recent mobile trends and what that means for retailers
• Why mobile browsers should be more of a focus than mobile apps
• One key way to optimize the mobile browser experience
• Industry research reports that speak to mobile and digital statistics