4. It helps shape your digital strategy.
Digital transformation involves bringing together the right people, processes, and technology to advance your organization. It’s hard to do that without a pragmatic road map or strategy. Quality data should inform the components of your strategy. For example, a new application may simply not be getting the traction you want, or you want to develop your personas more. Data can ensure your digital strategy is driven by metrics and insights.
5. It can help you maximize your revenue potential.
By 2020, organizations expect that over half of their revenue will be attributed directly or indirectly to digital channels. As the number of digital communication channels increases, organizations must adapt to keep up with changing customer expectations. Being a successful digital business means innovative services and efficient operations, and data is a key component to informing these tactics and initiatives.
Digital transformation involves everything from modernizing your product portfolios to reshaping your culture. Working with trusted data helps digital transformation goals become much more feasible. The positive results can mean a better customer experience and operational efficiency, and higher revenue generation.