The 2017 global data management playbook

For 2017, our annual global data management benchmark report looks at the responses of more than 1,400 data management professionals to understand how data is being used within organizations, and how the quality of that data impacts business priorities. Our analysis provides insight into the evolution of data management and identifies key areas of focus for 2017. 

In this report, we discuss our findings from this unique study, including:

• How data powers business opportunities
• Why trusted data is essential for performance
• Challenges that affect data quality
• The current state of data management practices
• Upcoming data-related projects in 2017