11 Best practices for your eCommerce checkout process.

As a general rule the longer the checkout process takes, the higher the likelihood of abandonment. To fulfill the purpose of your shopping cart and provide an easy-to-navigate customer journey, start by reducing shopping cart abandonment and accurately collecting some of the most important inputs of the checkout process: the contact data. 

Ecommerce has become a key growth engine for retail over the past few years, a trend that has been further emphasized during the pandemic. Yet despite its growth potential it is challenging to do successfully and profitably. It’s time to reverse the risk and design a brilliant checkout process that is easy-to-use for your consumers and that captures accurate contact data for your business.

Download our whitepaper to read about Experian’s top 11 best practices for your checkout process.