Enriching the customer experience

We have all seen examples of bad data quality: we get duplicate letters from banks and become irritated by the misspellings of our names on documents. Anywhere a human being is writing or typing a name and address, there is potential for a data quality issue.

Data quality issues lead to customer experience issues that ultimately end up with poor results for businesses. One way to mitigate the potential for poor customer experiences is to take steps to ensure that your data is accurate, up to date, and complete. That is where data enrichment comes in.