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Email list cleaning

If you use email as part of your marketing strategy, you want to know that your messages are getting to their intended recipients. Email cleaning, or email scrubbing, is critical to the success of your campaign.

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Grow your brand with a high-quality email database

Your target audience is receiving dozens to hundreds of email communications every day in each of their inboxes. In a crowded digital world, how can you stand out?

With a clean email list, you can be assured that your email campaigns are reaching your audience at the best email address. With this increase in deliverability, you can also increase major KPIS, like open rates and click-through rates, prevent hard bounces, and reduce complaints that can damage your reputation with email hosts.

Lastly, once inaccurate and outdated email addresses are removed from your contact list, providers will treat your IP addresses more favorably, sending mail to inboxes instead of automatically routing it to the spam folder.

A high rate of complaints can damage your reputation with email hosts. Once those email addresses are removed, the providers will treat your IP addresses more favorably, sending mail to inboxes instead of automatically routing it to the spam folder.

How does an email cleanse work?

A thorough email cleanse will improve delivery of your messages in a couple of ways.

First, email verification corrects all parts of an email address like spelling and formatting and ensures that the email address is live and receiving mail by sending a silent ping. With the right validation solution, you can do all of this in real-time or in batch.

Another advantage of list scrubbing includes email append. This service allows you to submit a customer’s name and postal address to quickly return their best email address. You can also reverse the process by using an email address to find a matching name and Postal address. 

Cleanse and validate your email list regularly

Email cleansing should become routine, to ensure your emails are getting through over time. If not, your recipients can miss your messages, creating unnecessary costs and decreasing the ROI of your marketing campaigns.

Email cleansing services are part of Experian’s integrated data quality solutions, which improve the quality of your data and increase the effectiveness of your email communications. Contact us to find out more. 

Identify

Identify undeliverable, incomplete, or harmful email addresses without impacting business workflow.

Understand

After we clean your email list, we send back clear, actionable response codes that give you a breakdown of the statuses of your email data.

Trust

We ensure that you have clean and complete email addresses for better marketing campaigns, loyalty programs, customer outreach, and more.

The cleansing process was easy for us – we just sent the file off to Experian. Our biggest effort was working with our IT group to create a new process to ‘unflag’ certain bounced emails."

Dean Wynkoop - Manager of data management, Cabela’s

Integrate email verification with platforms in real time

of business leaders say email is the top channel they rely on to reach customers.

  • Contact lead generation forms
  • Newsletter registration forms
  • Mobile applications
  • CRMs and more!

Validate emails at the point of entry

Real-time email verification reduces the need for email list cleanses

Accurately identify and remove invalid email addresses that will harm your sender reputation immediately. Our solution identifies errors and inconsistencies as they happen, prompting customers to make corrections before information is sent to your CRM.

See the real-time email verification tool

Full feature set
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Outfitting Cabela's with the right email verification data

After collecting email addresses through various channels, Cabela’s had amassed a large number of suspected “bad” email addresses.

Connect with customers on all fronts with a complete data quality management platform

Data cleansing

Data quality starts with clean data.

Data management

Manage data effectively.

Data insights

Uncover possibilities from within.

 

Connect with customers through their most preferred channel

Having valid and deliverable email addresses means your organization can communicate more effectively with clients and prospects. In today's customer-centric age, those interactions are invaluable.

By validating email addresses, you can reduce bounce rates, protect your sender reputation, and improve the ROI of your email campaigns.