How Data Enrichment can be used:
Data enrichment is the process of appending or overlaying external consumer information to your customer or prospect data. Unlike purchasing a list of new contacts, data enrichment adds valuable customer demographic, geographic and psychographic data to your existing records.
Appending data is crucial for gaining a complete picture of who your customer and prospect segments are and how to target them.
Demographic data is a great starting point for gaining consumer insight. You can use customer demographic data to find out missing or unknown details. Discover the basics of your customer by learning things such as gender, age, job title and more.
Geographic data is often used in conjunction with demographic variables, which when combined are referred to as geo-demographic data. This information can be used to identify buyer behavior based on individual variables by location and geography. Geo-demographic data allows you to understand your contact database and make informed decisions, especially if your business is a global one or targeting multiple markets.
Lastly, information such as preferences, interests and hobbies are what make up psychographic data and they can be really valuable in the creation of personalized marketing. Psychographic data is a particularly helpful method to help determine which products will appeal to which people. This in-depth insight, combined with geo- and demographic data enables businesses to make much more calculated, precise and informed choices. It enables you to determine who your prospects and customers are and where they are located, leading to more targeted messaging.
How Experian Data Quality can help:
Experian Data Quality’s services provide you with a solid foundation of clean, consolidated and accurate data. Our data enrichment services further enable you to use that data to connect with and engage customers in a more valuable way.
Our data enrichment services utilize the ConsumerViewSM database, the nation's largest repository of consumer marketing data, giving it a robustness and informational integrity that other data enhancement providers are not able to match.
Our real-time data enhancement connects you to Experian’s vast database of consumer information, allowing you to make instant decisions, prioritize contacts and improve lead quality.
Choose from more than 900 data elements.
Our customer demographic data includes variables such as:
- Gender
- Income
- Age
- Occupation
- Religion
- Nationality
Our geographic data includes variables such as:
- Place of work
- Residence by region, country, city, etc.
- Population density
- Climate
Our psychographic data includes variables such as:
- Lifestyles
- Attitudes
- Beliefs
- Values
- Buying motives
- Propensity to buy
