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Data matching

Gain a holistic view of your customers by connecting data across all channels. Data matching combines customer information from multiple databases, giving you a complete view of your customers without combing through multiple files or switching programs.

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Data matching solution

At Experian, we know how easy it is for customer data to wind up across multiple programs and channels. That is why we help businesses like yours match data from different sources into one customer data file through Experian’s data matching. The result is a unified customer view that helps your business move forward.

Gain a holistic view of your customers by connecting data across all channels. By discovering intelligent links among your customer records, our data matching software finds connections between data elements and enables you to quickly remove duplicates from your database. Using a powerful matching engine that leverages fuzzy matching and multicultural intelligence, this tool can find connections between data elements despite keyboard errors, missing words, extra words, nicknames, or multicultural name variations.

With our data matching expertise you can:

  • Learn how data matching improves database efficiency
  • Learn how to get started with data matching
  • Explore data matching case studies

Discover and match data from multiple databases

Data matching links data from disparate data sources

Benefits

of organizations say that they have seen some progress with linking data from different databases after implementing their data quality solution. 

  • Increase database integrity by ensuring the accuracy of your data
  • Improve operational efficiency by reducing time spent manually de-duping contacts
  • Become a data-driven business by leveraging actionable insights

Benefits

of companies don’t have a single customer view today 

  • Understand who your best customers are
  • Enhance customer profiling and targeting
  • Streamline customer management and outreach

Data matching leads to better data enrichment

Without a complete view of your customer, you’re missing out on valuable business insight. Through data enrichment, we can help you append missing or incomplete information to enhance your customer records. Once you have a 360-degree view of your customers, you can create customized messaging so that your organization can effectively connect and engage with them. 

Data matching within a professional data quality management platform

Every business wants to be data-driven, but you need to have trust in your data assets first. That’s where a comprehensive data management strategy comes in. Our platform empowers you to proactively manage full volumes of data and to conduct profiling analysis and relationship discovery with ease. Complex data processes can be done in seconds, saving you time and money. 

Full feature set
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Use data matching to build a single customer view

Having a single customer view is critical to properly manage existing customer relationships. Your team will be more efficient if they’re not searching multiple databases or looking through duplicate records. That means your customers will get a better overall experience — and if they’re happier, they’re likely to continue doing business with you.

Learn more about the value of using data matching to form a single customer view. Our white paper looks at the barriers you should avoid and how to create a successful customer data management strategy for your organization.

Get the data matching white paper
Data Matching Whitepaper - EDQ

The demo showcased the product’s superior performance for accuracy and processing speed over our current search-match product.

Kok Chuan Koh - Programmer analyst,

Data matching is just one piece of your overall data quality program.

Combining customer data into one file makes it easier to find and use customer information. That data still needs to be accurate to be useful, and data matching software is only effective if the data you have is correct. A complete data quality strategy uses matching and validation to make sure data is accurate and up-to-date. If your data is accurate, you can look for patterns and create insights to improve your business. Discover how we can help you create a holistic data quality management strategy that includes data matching.

Data cleansing

Data quality starts with clean data.

Data quality management

Manage data effectively.

Data insights

Uncover possibilities from within.

 

Learn more about how Experian can be your strategic data quality partner.

We give you matching solutions that help your organization better understand your customers. These insights let you strengthen customer relationships and increase brand loyalty. Use a single customer view to create custom messaging for your customers and get more out of your existing relationships.

Let us help you create an impactful data matching strategy to unlock the potential in your customer data today.