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Data enrichment

Your customers are your most valuable asset. Get to know them better.

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What is data enrichment?

Data enrichment is the process of incorporating new updates and information into an organization’s existing database to improve accuracy and add missing information. Building on your existing data allows for better business decisions and better customer relationships.

Experian can help you fill in missing or incomplete information and enhance your records with more than 900 available data attributes, including financial data, buyer propensity, automotive data, and much more.

The more you know about your customers, the better you can serve them. Enrich your data to advance your messaging, provide offers tailored to their interests, and build loyal clientele.

Data Enrichment with us means:

  • A deeper understanding of customer needs and assets
  • An improved customer experience
  • Additional verified data attributes
Are you reaping the benefits from the data you collect? Making sure you gather and store data effectively is invaluable to your organization, but it's as you enhance your data that you see the true value in it. Enriching your data allows you to gain greater insight and intelligence into your customers and lets you improve business decisions, promote customer engagement and ultimately generate increased revenue by helping you better target your best customers. Data Enrichment from Experian Data Quality can boost the data you currently hold by appending insights from the most comprehensive marketing information source, after it's collected or at the point of capture. With our history of rich consumer insights you can gain a better and more complete understanding of your prospects and customers. You can learn more about your audience by appending business information to the business records that you capture and hold, identifying the key sociodemographic groups of customers or increasing efficiencies across governmental departments with our robust options for additional data. Find out more about how you can add value to your data and support enhanced decision-making through Data Enrichment by contacting our team today.

How does our data enrichment service work?

Experian’s data enrichment services let you get more out of your customer data. We start by validating the contact data you already have, such as:

  • Names
  • Phone numbers
  • Mailing addresses
  • Email addresses

After our data quality management platform cleans your contact lists, it analyzes and enriches your data. The result is an accurate, in-depth analysis that gives you the power to create customized messaging for your customers. This personalized messaging helps you connect and engage with customers leading to more sales and better brand loyalty.

Understand customer behavior

of businesses cite the ability to forecast future customer behavior as the biggest driver of achieving a single customer view.

  • Append up to 900 data elements to your existing customer records.
  • Update missing or incomplete data fields in your customer records.
  • Build audience segments using attributes from your top customers.

Enrich your data

of organizations plan to invest in data enrichment projects in the next 12 months.

  • Target customers using defined audience segments.
  • Prioritize leads based on customers’ propensity to purchase.
  • Improve marketing efficiency and ROI.

Measure the impact of data quality

of organizations believe that data quality issues impact customer trust and perception.

  • Tailor messages and offers based on customer needs and preferences.
  • Connect with customers through their preferred communication channels.
  • Ensure your messages reach your customers with complete, validated information.

Real-time enrichment

Make a great first impression with real-time insight into your customers’ needs and preferences. Our API for real-time data enrichment integrates into most internal- and external-facing applications through a SOAP-based web service. We even offer sample code for common languages, such as C# and Java.

Data appending service

Get to know all your customers. Our data append and geolocation software is easy-to-use and highly customizable to fit your needs. Not sure what attributes you need to get started? Let our Professional Services team do the appending for you.

Try data enrichment now

Enter name and ZIP code data below to see how our data enrichment tool works.

 
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Want a more complete picture of your customer?

Seamlessly enrich your customer records with Aperture Data Studio and the integrated power of Experian’s consumer data

Experian Aperture Data studio data enrichment integration

With a wide variety of attributes and vertical specific data bundles all in one platform, you can:

  • Develop general predictive information about households and individuals
  • Personalize and segment communication based on a better demographic understanding of your customers
  • Use scores to act on the likelihood of purchase behavior like in-store, online, and “share of wallet” across multiple purchase categories
  • Deep dive into industry specific data with unique data bundles for customers in verticals like retail, finance and many others

Download the product sheet for more information

Enriching the customer experience

Improving the overall customer experience is a key area of competitive differentiation, and one that is heavily dependent on the underlying quality of customer data. Merely correcting basic customer data quality issues is not going to cut it any more if you really want to get to know your customers and turn them into happy customers. Add more data and enrich your customer experience.

Improve your customer experience

Data enrichment is just one piece of a data quality strategy.

To have a successful data quality management program, your organization needs to ensure that data is high-quality and ready to leverage for business intelligence initiatives. Discover how your organization can build a complete data quality strategy.

Data cleansing

Data quality starts with clean data.

Data quality management

Manage data effectively.

Data insights

Uncover possibilities from within.

What our customers say

We were most comfortable with Experian Data Quality; we liked their professionalism and how the analytics team went the extra mile in getting us a model that worked best for us.

Sandesh Sadalge - Senior Director of Client Analytics and Insights, EducationDynamics
 

We can help you to uncover the potential in your data and maximize its impact throughout your business. Our best-in-class data enrichment solutions help you to advance targeting efforts, improve the customer experience, and positively impact your bottom line. Connect with us to learn how we can help you exceed your customers’ expectations.