Data profiling with confidence

Where are the weaknesses in your data? How is it structured, governed, and used across your organization? And how does poor data quality impact critical business processes, regulatory compliance, and customer experiences?

These aren’t just IT questions. Data quality affects every team—from risk and compliance to operations, analytics, and customer engagement.

Experian’s data profiling and discovery capabilities give organizations a clear, comprehensive understanding of their data assets. By automatically analyzing structure, content, patterns, and anomalies, data profiling helps identify quality issues early and prioritize the actions needed to resolve them.

With accurate insight into your data, you can:

• Improve decision-making and analytics outcomes
• Reduce operational risk and support regulatory compliance
• Increase efficiency, revenue, and customer satisfaction 

What sets Experian apart is rapid time to value. Our data profiling software is designed for ease of use, enabling business and technical teams to become productive quickly with minimal training. As part of the Experian Data Quality platform, it accelerates data quality management at scale—so you can move from insight to action, faster.