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Data matching

Connect, deduplicate, and unify data across systems to create a single, trusted view

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Unify and deduplicate customer data

Customer data rarely lives in one place. It’s spread across CRM systems, operational platforms, legacy databases, and digital channels—often duplicated, inconsistent, or incomplete. Without effective data matching, organizations struggle to create an accurate view of their customers.

Data matching software identifies, links, and consolidates records from multiple data sources into a single, trusted customer view. By intelligently matching data across systems, it eliminates duplicates, reduces fragmentation, and improves overall data quality.

Using advanced matching techniques—including fuzzy matching and multicultural intelligence—it connects records even when data contains errors, missing information, name variations, or formatting inconsistencies.

The result is cleaner data, more efficient operations, and greater confidence in analytics, compliance, marketing, and customer experience initiatives.

Discover and match data from multiple databases

Data matching links data from disparate data sources

Data matching leads to better data enrichment

Without a complete view of your customer, you’re missing out on valuable business insight. Through data enrichment, we can help you append missing or incomplete information to enhance your customer records. Once you have a 360-degree view of your customers, you can create customized messaging so that your organization can effectively connect and engage with them. 

Data matching within a professional data quality management platform

Every business wants to be data-driven, but you need to have trust in your data assets first. That’s where a comprehensive data management strategy comes in. Our platform empowers you to proactively manage full volumes of data and to conduct profiling analysis and relationship discovery with ease. Complex data processes can be done in seconds, saving you time and money. 

Full feature set
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Data matching is just one piece of your overall data quality program.

Combining customer data into one file makes it easier to find and use customer information. That data still needs to be accurate to be useful, and data matching software is only effective if the data you have is correct. A complete data quality strategy uses matching and validation to make sure data is accurate and up-to-date. If your data is accurate, you can look for patterns and create insights to improve your business. Discover how we can help you create a holistic data quality management strategy that includes data matching.

Data cleansing

Data quality starts with clean data.

Data quality management

Manage data effectively.

Data insights

Uncover possibilities from within.

 

Learn more about how Experian can be your strategic data quality partner.

We give you matching solutions that help your organization better understand your customers. These insights let you strengthen customer relationships and increase brand loyalty. Use a single customer view to create custom messaging for your customers and get more out of your existing relationships.

Let us help you create an impactful data matching strategy to unlock the potential in your customer data today.