It’s once again time for another Experian Marketing Services Client Summit. This year promises to be a great event and I am getting excited to attend again. Not only do I get to meet so many great marketers, but I also get the opportunity to learn from their experiences over the past year.
One thing is for sure, a lot of things have changed in the past year. We as marketers all have more pressures on our time and new demands around technology and data. We need to be more insightful and knowledgeable about our customer base to wow them and create a personalized experience. It can be hard to navigate through this ever-changing world, but at least I know I am not alone.
There are a number of sessions at the upcoming conference that I am excited about, besides just getting to hear Carli Lloyd and Jill Ellis from the U.S. Women’s Soccer team.
Here are some sessions that I definitely won’t miss:
- Exceptional customer experiences: a CMO mandate - CMOs have to take full ownership of the customer experience to ensure customers have a consistent, thoughtful and exceptional experience everywhere they engage with the brand. Publishers Clearing House is going to talk through how they took this head on.
- Identity 101: Understanding the basics - I hear about so many companies that struggle to maintain a single customer identity. Excited for colleague Matt Tipperreiter to cover the basics on what identity is and its elements.
- Data think tank: Using data for intelligence-led marketing - Did I mention data is changing the marketing field? This session has a panel of data scientists and marketing strategists to walk thought the most pressing questions on how to acquire and make data available. Can’t wait!
- Better leverage your data: Overcome common data quality challenges - I have a confession to make. I won’t miss this session not only because I think it is interesting, but because I am part of it. Data management is such a pressing issue for marketers and I look forward to discussing how to overcome some of its biggest hurdles with five key tactics for improving your data assets.
While the general rule of thumb in Vegas is ‘What happens in Vegas, Stays in Vegas’, that definitely won’t be the case with the content from this show. I am sure many marketers will take away a number of new tactics for their business.
If you are able to attend EMS Summit, I look forward to seeing you there. If you can’t, check back after the show for my five top insights.
