Data quality is gaining popularity—for good reason! As demand for data and insights increases, so does the need for capturing a higher volume of quality data. With more trusted data, comes a better understanding of your customers.
Today, it’s more important than ever before to understand your customers. Our latest study finds that 75 percent of respondents say they have seen a dramatic change in their customer’s behavior during the pandemic—and only 50 percent believe their CRM/ERP data is clean and can be fully leveraged, which has not changed since last year’s study.
This means you want to make sure that wherever you are capturing data—whether that is your CRM/ERP or eCommerce platforms—you want to have data quality control. Integrating data validation into your tech stack will help ensure that you are always capturing reliable and correct data. In turn, you will be working with trustworthy data to make customer-centric decisions.
What are data validation integrations?
Data validation technology can be integrated into a variety of platforms. This could be your CRM systems or even your eCommerce platforms. The goal is to validate data before it hits your database, so you know that whatever information you are leveraging is reliable.
Integrating real-time data validation into platforms like Salesforce, Salesforce Marketing Cloud, and Magento automates the validation process while improving your ability to better understand your customers and how to improve deliverability.
Not only does your business benefit from data-driven decisions, but by reducing the number of keystrokes and automating form-fills in the eCommerce checkout process, you’ll be delivering a better customer experience through a seamless checkout process and reducing shopping cart abandonment.
Interested in data-driven integrations? Experian can help.
Think about your data workflow
Your first step is to know the what, when, and why to your data:
- What data are you looking to collect
- Where do you want to collect the data
- Why do you want to collect that data
Next, you can build out where you collect the data and how to integrate real-time data validation into your existing tech stack. Experian already has several data-driven partnerships today that can help you ensure high-quality data is captured at the point-of-entry across your eCommerce and CRM/ERP platforms.
Now, you are thinking why you want to collect consumer data and how you will use it. Consumer data gives you endless opportunity to better understand who your customers are and how to personalize their experience with your brand. At the end of the day, a better customer experience means more customer loyalty, which also means bottom line growth and a more secure future.
At this point, you can democratize your data—getting relevant insights across a wider range of roles throughout your business. Through data democratization, you can ensure the right people have access to the right data so you can deliver a more personalized and positive customer experience at all points of the buyer’s journey—from marketing through sales through customer service.
How Experian can help
Data quality is at the core of what we do. To continue our mission of making data fit for purpose, we’ve partnered with various technology companies to integrate data validation into existing CRM/ERP systems, automated marketing platforms, and even eCommerce tools.
This is your chance to control your data quality across your tech stack. Learn how Experian’s data-driven partnerships can be integrated today.
