An astonishing 99 percent of consumers1 in the U.S. will shop online this holiday season. Is your organization prepared for this boost in online sales, traffic, and customer engagement?
If you haven’t put too much thought into a digital strategy for the 2021 holiday season, it’s crucial to create a plan to help you maximize your sales and keep your clients happy as soon as possible. Not sure how to get started?
In this article, we’ll highlight the key initiatives your business should take to maximize your online success during the upcoming holiday shopping season.
1.) Ensure timely delivery of your products
In the post-pandemic society, online orders have skyrocketed as more and more consumers seek out a quicker, more leisurely shopping experience that allows them to safely place orders from the comfort of their home. Since the holiday season is already a traditionally busy time of year for postal workers, this leaves your business with the pressure of ensuring a speedy, effortless delivery for any customer who places an order on your site. Fortunately, data validation solutions alleviate the stress points typically associated with having the wrong consumer address information on hand.
How does it help? Address validation tools use delivery point validation to verify the correctness of a mailing address. Since shipping time is anticipated to be longer this time of year with inevitable postal delays that result from an influx of large orders, it’s crucial to do your part by ensuring proper delivery the first time around. This system is easy to implement and provides a twofold benefit of placing your customers’ orders in the right hands while minimizing the number of replacement products your business will need to ship out, too.
2.) Perfect the online shopping experience
The holidays are admittedly a stressful time of year. That’s why holiday shopping should act as a nice break from the stress—and not add to it. Make sure that your site is easy-to-navigate and provides users with an interface that is clean, straightforward, and enticing. Make use of helpful content with appealing photos that sell your products for you.
Once your users add their products to their cart, the next step is to make sure the checkout process is speedy yet captures all of their necessary information necessary with ease. Address verification solutions enhance the user experience by reducing the number of keystrokes required from the user. Not only will our address verification solution make filling out forms on your site easy, but it ensures that you capture the right information during the checkout process, too.
3.) Maximize the impact of your marketing initiatives
Your consumers are exposed to nearly 10,000 ads every single day2—and this number is inarguably at its highest during the holiday season as businesses strive to remain competitive during one of the most profitable periods of the year. After you put in the time and effort into your own marketing campaigns, you want to make sure they successfully land in front of your target audience. Luckily, data validation solutions, such as email verification and phone verification, can help deliver your key messages to the right users.
Since you can’t reasonably check every consumer address, phone number, and email in your database, data validation services are an excellent way to ensure that you have the correct consumer data. This will help you successfully finetune your:
- Direct mail campaigns
- Text message marketing
- Email marketing efforts
Whether you want to share a targeted text message with a prospective client or you need to ship catalogs out to previous shoppers, data validation solutions provide you with the confidence necessary to know that your audience is aware of your sales, products and offers during the holiday season.
How Experian can help your business's digital strategy this holiday season
At Experian, we provide businesses like yours with the data insights necessary to transform their marketing and operational initiatives. With accurate and helpful consumer data, you can maximize your sales, perfect the online shopping experience, and foster a happy set of clients.
Access the valuable consumer insights your business needs to thrive this holiday season.
1https//www.powerreviews.com/insights/holiday-consumer-survey-2021
2https://ppcprotect.com/blog/strategy/how-many-ads-do-we-see-a-day/#:~:text=Fast%20forward%20to%202021%2C%20and,the%20figure%20increase%20so%20much%3F
