As more organizations look to leverage automation and data insights, the quality of information is critical.
Data quality has been an issue for many years. Through Experian’s primary research, we have seen that inaccurate data remains consistent, and many organizations think about data quality as a very reactive process. Unfortunately, if data is only fixed once it enters a system, it can be too late, and downstream negative impacts could already occur.
While data quality issues are not new, the pain of inaccurate data is felt more acutely as organizations look to leverage new technology advances, such as machine learning and AI. These depend on large volumes of accurate data to ensure businesses can benefit from these investments.
However, we are seeing more organizations look to invest in data quality and take a more proactive approach. This allows them to ensure ROI on existing business intelligence and automation investments.
Many organizations are looking for new technology to help assist in these processes. Given the volume and complexity of data, robust data quality software solutions with automated features are the best way to ensure data accuracy.
In today’s digital-forward world, Experian is committed to providing users with reliable and comprehensive data insights via validation and management tools. Our easy-to-use solutions are designed to help any organization or user improve data quality, regardless of background and technical expertise.
Experian was recently recognized as a top data quality vendor in the latest Data Quality Landscape from The Information Difference. The firm reviews the players in the space each year and how their technology and market strength are evolving against new market demands and trends.
“Many organizations are focused on automated decisioning and business intelligence, but those efforts are only as good as the data behind them,” said Erin Haselkorn, Director of Analyst Relations at Experian. “Organizations need accurate, trusted data more than ever. Experian’s data quality solutions allow our clients to build confidence in their data assets and take advantage of new and innovative technologies.” 
How Experian can help your business
Experian can help your business lay the foundation for success by offering tools that increase confidence in your data quality. Our data quality platform allows organizations to perform a wide variety of data quality functions, including:
Interested in learning more about our business-centric data quality tools? Reach out to connect with a data quality expert who will discuss how we can help improve your data insights today!
