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Yearly Archives: 2019

How sophisticated is your data quality strategy?

As marketers, one of the top things we are worried about is the new data-driven age. Information is changing the way we function and creating entirely new roles and responsibilities within our industry. I recently attended a Garter webinar, Focus on: Data-Driven Marketing, where they said that data causes the most anxiety for marketers.

We are left wondering:

  1. Do I have enough information to execute the types of campaigns and messages I want to?
  2. Am I gaining a full enough understanding of my consumer to really engage with them?
  3. Is the data I am using complete and reliable?