In our most recent research study, 92 percent of business leaders surveyed admitted to investing in data management within the last year—and it’s no wonder why. Superior data quality and management help businesses leverage their existing database to make the most informed operational decisions, remain data-compliant, and reach their audience in unprecedented ways. To get started on your data maturity journey, integrating real-time data validation into platforms such as Salesforce is often the first step.
Managing and optimizing your CRM platform can be tricky, especially when formatting and validity issues arise surrounding your data. Fortunately, you can optimize your customer database by integrating contact data with Salesforce—an act that will help you stay ahead in today’s competitive market.
Below, we’ll dive deeper into contact data validation solutions, Salesforce, and how integrating the two can transform your business.
What is a Salesforce Integration?
Can you integrate Salesforce with other applications? Yes! In fact, many business leaders find it beneficial to integrate Salesforce with other applications that can help improve the quality of the data stored in their CRM. When you combine Salesforce with the features offered by another application, your team can enjoy a unified experience of enhanced data quality and management.
What is contact data validation (and why it matters for Salesforce users)
Each day, we produce approximately 2.5 quintillion bytes of data1. This means that on any given day, you can expect your consumer database to grow tremendously. While this may seem like great news for business leaders who are eager to gain insights into their audience, it's just as important to make sure that the information you're acquiring is accurate, too. Fortunately, contact data validation can provide a necessary helping hand.
Contact data validation verifies that all the information related to your customer is valid and trustworthy. This includes information surrounding a client’s:
Why does this matter for Salesforce users? With Experian’s contact data solutions, users enjoy the reassurance of a complete and accurate database. This not only increases their data maturity but their likelihood of marketing and operational success, too.
How does Experian's Salesforce integration work?
With contact data validation for Salesforce users, the data created and edited for your consumers is standardized and verified before it even enters the CRM system. Whenever someone from your business creates an account, our solution validates and standardizes the contact data at the point of capture. Experian's solution standardizes and validates addresses, phone numbers, and emails both swiftly and efficiently. Diving deeper, our contact data solutions offer the following benefits:
- Address validation: Refined and standardized addresses with predictive searching that reduces address entry time by 80 percent
- Email validation: Format and syntax errors are identified as email validity and deliverability is confirmed
- Phone validation: Corrected formatting issues with appended key data, including the network provider, porting information, and whether the number is mobile or landline
Real-time standardization and validation ensure both a seamless user experience and access to customer information you can trust—two benefits that are crucial for anyone seeking to strengthen their Salesforce experience.
3 Benefits of integrating Experian's data quality solutions with Salesforce
At this point, you have a deeper understanding of what our contact data validation Salesforce integration is and how it works. But, what does it bring to the table for your business? Below, we'll highlight 3 key benefits of Experian’s Salesforce integration worth considering:
1.) Improved customer experience
Since Salesforce offers various points of data entry and multiple user access, ensuring the quality of the contact data that enters this system can be tricky. This means that as your customer database grows with minor errors, so too will the number of misdirected invoices, delivery issues, and overall complications in effectively reaching your audience. Our accurate data equips you with the confidence to reach customers efficiently while laying the foundation for a seamless customer experience and higher conversions.
2.) Reduced operational costs
Not only are data entry errors a surefire way to decrease your customer satisfaction rates, but also negatively impact your bottom line. Correcting data entries manually is a time-intensive task that minimizes the value of your business's time and money. When you capture correct data at the point of entry with our contact data validation solutions, you reduce the cost associated with fixing these issues, using your employees' time unwisely, and missing the mark with your customers.
3.) Greater sales opportunities
Integrating real-time data validation into Salesforce helps you better understand your customers and the best ways to reach them. Accurate data is key for planning your marketing initiatives and putting them into action. When you call a deadline or ship out marketing material to an invalid address, your chances of reaching your targeted audience are drastically lower. Instead of risking incorrect data entry from human error, optimize your loyalty programs and marketing initiatives with accurate consumer data to drive real ROI.
Powering superior data insights with Experian
Since data quality is at the heart of what we do, we partnered with Salesforce to integrate valuable data insights into your existing CRM system. With access to our enhanced and accurate customer insights, your business will feel more empowered to drive the proper marketing and operational initiatives necessary to fuel your decisions and expand your budget. Ready to get started?
1 Marr, Bernard (2018, May 21). How Much Data Do We Create Every Day? Forbes. https://www.forbes.com/sites/bernardmarr/2018/05/21/how-much-data-do-we-create-every-day-the-mind-blowing-stats-everyone-should-read/?sh=7867d73560ba
