With 97 percent of Americans owning a cell phone, mobile marketing is bigger than ever.1 People carry their cell phones with them everywhere they go, and companies want to reach them on the device they always have handy.
While SMS marketing can be a great source of brand awareness for companies, it can also cause unnecessary costs if they have incorrect phone numbers. With a phone verification system, you can validate phone numbers in real time and determine if they are real, false, or mistyped. Whether it be with call centers or dual authentication, this will help you make sure that your phone numbers are valid so you can start to build customer relationships.
What is phone verification?
Phone verification is the practice of proving that a phone number is real and functional. This ensures that your company will only be calling valid phone numbers with real customers on the other end of the line.
When you enter a number into the phone verification software, it will search through data from telecommunications companies to find your number and important information about it. The phone verification software will also silently ping the phone number to determine whether it can receive SMS messages or not. Phone validation software can be directly integrated into your organizations system.
Let’s look at the benefits of phone verification and how it can help you connect with customers.
Confirm authentication of user
You can easily confirm user authentication by pinging the customer’s cell with a unique code when they create an account with you or is sign into their account from another device. But, you need the right the phone number.
This way, you know a real person is trying to create or access their account, and that they are who they say they are—this prevents fraud, but we’ll get to that next! This practice will ensure that your platform is safe and free of spam users. User authentication is especially important when it comes to protecting sensitive user information, such as banking information or email accounts.
Prevents fraud
There are two ways you can use phone verification to prevent fraud.
- With user authentication programmed to ping phone numbers, you can confirm that person is really the account owner.
- On the back end, you can use the existing phone numbers from your database to obtain customer names and addresses. This can help you create a more complete view of each customer; in turn, help you prevent fraud.
Phone numbers are a reliable source to prevent fraud because a threat actor would have to obtain a whole new phone number—which is a difficult process and not worth the effort for most scammers. But, you need phone verification software to ensure you reaching the right person to confirm their identity.
Saves time and money
Phone verification can also benefit call centers. When a person calls in for customer service, the call center can collect the customer data with a phone verification system. Your company can now keep in contact with that customer and create a better customer experience for them.
When you have a system that verifies users’ identity through their phone number, there will be less of a risk of fraud. You will spend less time on tracking down scammers and fake accounts, and more time focusing on connecting with real customers in significant ways.
Easy to use
There are several ways to use a phone verification system. If you want to validate phone numbers as soon as customers enter them into your website, real-time phone verification can be integrated directly into your web-based application. On the other hand, batch list verification can be used if you want to validate a large amount of previously collected phone numbers at once. Both methods will help verify phone numbers so you can focus on connecting with real customers.
Increases value of leads, customers, and prospects
With phone verification software, you can track:
- If the number is a landline or mobile phone
- What country the phone number is from
- The network status of the number
This information can help your company make more informed business decisions in terms of customer satisfaction and leads. These benefits can help customers trust your brand and can lead to better customer relationships.
Prevent fraud and improve your marketing strategy with phone verification.
Learn more here
1 Mobile Fact Sheet. (2021, April 7). Pew Research Center: Internet, Science & Tech. https://www.pewresearch.org/internet/fact-sheet/mobile/
