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Rich Mazzola

Rich Mazzola is a senior digital marketing specialist at Experian Data Quality working to create great experiences online for our users. Rich focuses on paid media, ecommerce and user experience. 

3 behavioral economics principles for digital marketers

Richard Thaler describes the origins of economics, “Economic models have substituted the human being, or Homo sapiens, for “a fictional creature called Homo economicus,” or “Econ,” a perfectly rational decision maker who always optimizes.”

It should be clear that there is quite a large assumption in the basis of economic theory: it’s based on a perfectly rational decision maker who always optimizes.

So how can digital marketers use this information to convert more users?

10 principles to reduce shopping cart abandonment

The Baymard institute has documented that the average online shopping cart abandonment rate is a whopping 68.53%. The reality is the usability issues that cause that number to be so high are largely aviodable. See the top 10 principles that should be utilized to reduce shopping cart abandonment rates.

Does real time email validation affect conversion rates?

There is one common hesitation we continuously see from prospects and customers alike. Marketers are often reluctant to implement real time email validation into the forms on their website because they are nervous that it will negatively affect conversion and increase shopping cart abandonment.

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