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Remi Patel

Remi Patel is a HEAT Intern at Experian. Outside of school and work, you can find her hiking, painting, and learning how to cook.

CRM cleaning

For businesses, being able to contact customers is a large part of their success. Being able to communicate with consumers helps to build their trust and thus increase sales. But what happens when this communication takes too long or is never received by the customer? This can lead to a loss of revenue and reputation for your company. One large cause of this is inaccurate or missing CRM data.

 

6 Reasons you should verify your email data blog

When your emails keep bouncing or are being sent to the wrong people you can lose customers and be labeled an unreputable email sender. 

Here are six ways email verification can help your business thrive:

5 benefits of using phone verification for your business

With 97 percent of Americans owning a cell phone, mobile marketing is bigger than ever.1 People carry their cell phones with them everywhere they go, and companies want to reach them on the device they always have handy.

While SMS marketing can be a great source of brand awareness for companies, it can also cause unnecessary costs if they have incorrect phone numbers. With a phone verification system, you can validate phone numbers in real time and determine if they are real, false, or mistyped. Whether it be with call centers or dual authentication, this will help you make sure that your phone numbers are valid so you can start to build customer relationships.

Direct mail vs. email

The average person receives around 605 e-mails and 16.8 piece of mail per week—many of these are from companies and businesses that use email and direct mail as channels of communication.1 Driving marketing efforts through both channels can generate more leads, build relationships with consumers, and increase business sales. This success starts with the right data.

Trustworthy email and address data are essential to competitive email and direct mail marketing campaigns. Without it, there’s a chance you could be sending email or mail to invalid mailboxes, costing you unnecessary mailing fees, risking your status as a unreputable sender, and even impacting the customer experience.
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