Skip to main content

Phylicia Flood

Phylicia Flood is a marketing operations analyst at Experian Data. She focuses on the usage, data integrity, and technical integration of our marketing automation system and CRM: Eloqua and Salesforce. She is also responsible for creating, maintaining, and providing insights to the Marketing Department through Salesforce reporting.  Outside of work, she can be found exploring New England sampling different types of food and visiting new small quaint towns whenever she can.  

The consequences of poor data quality for a business

To gain data insights, it is essential to leverage trusted data—information that is correct and verified—for better decision-making. Otherwise, the impact of poor data quality will put up roadblocks to achieving your goals.

Let’s discuss the possible consequences of poor data quality and what to keep an eye out for when it comes opportunities and growth.

How to get started on text message marketing

Due to its superior engagement capabilities and noteworthy ROI, it's no wonder text message marketing is capturing the attention of business leaders who are eager to stay ahead in today's competitive market. In this article, we'll take a closer look at what SMS marketing is and how you can leverage this form of marketing to achieve the most success.
data standardization

Why data standardization is important

Consistency is key, even when it comes to data. Enter: Data standardization. For any successful data management strategy, this should be at the core. You may ask yourself: Why do we need to standardize data? Let’s discuss how, without data standardization, you could be losing out on the ability to make data-driven decisions based on insights you should be able to trust.

The quickest way to understand your customers better

One of the biggest challenges in today’s age is staying in tune with the constantly changing market and needs of our customers. From Facebook to Instagram, Boomerang, or Snapchat… what customers are interested in, who they are, and what they care about is always in flux. How do you stay agile in a shifting world? You must constantly be striving to understand your customer and what your company’s ideal customer persona looks like. Aligning on your ideal customer, in conjunction with understanding your prospects and customer database, will allow you to target and market to them in the best way possible.

Email reputation 101

Have you ever launched an email campaign only to find out that most of your emails never even made it to the intended target due to soft or hard bounces? Have you ever spent a large amount of your budget on syndicated content and then come to find out that your target audience is from a database that was collected from tradeshows and POS systems where a consumer’s email is captured with no verification? How can you determine if those email addresses were correctly captured? Whether the information was wrong at point of capture, or became outdated, these issues ultimately contribute to your company’s email reputation.
RSS