Lawrence Delaney

Data cleansing is the discovery of errors or inconsistencies in a data record and the removal or correction of these mistakes to improve the data quality. Data cleansing can be used to determine incorrect addresses, email addresses, and phone numbers. Want to learn more about why this process is key for your business? Click the article to learn more now. 

94% of organizations say the quality of contact data has become more important over the last year.  Knowing that it is necessary to effectively reach customers, organizations are increasing their focus on investing in data quality solutions. In this article, we will answer the most frequently asked questions on contact data and how Experian can help.

The ability to adjust to any shifts in the market is vital to the success of organizations in today’s digital world. In this article, we will discuss how being agile and flexible with your data, along with quality processes and tools, can help improve operational efficiencies and ultimately propel business growth.  

Enriching your data will provide you with a deep dive into your customers and their interest. Benefits range from improved customer insight to enhanced productivity and much more. In this article, we will review the industries that benefit from data enrichment and how they can be used to leverage a top-tier consumer experience

A key reason why organizations are focused on collecting the most reliable consumer data is to deliver a memorable experience to the consumer. Trustworthy customer data enables organizations across industries to know who their customers are and how to reach them. In this blog, we will discuss how you can join over half of organizations that are making their customer experience a top priority through data quality. We have 3 data-driven tips to get you there.

A new global consumer has been created due to Covid-19 pandemic. Now more than ever, consumers are being selective with their money and brand loyalty—making thoughtful purchases versus impulsive ones. In this article, we will discuss what the new consumer is like and how high-quality data can help organizations uphold a positive experience for new and returning customers.

Better data means better leads—which, in turn, means more opportunities and revenue growth. With a direct impact on business growth, organizations are focused on continuing to scale data maturity. In this article, we’ll talk about how investing in your data quality will produce more quality leads which would turn into more revenue.

Trusted contact data should be top a priority for all companies, with email data being at the forefront. In this blog, we touch on why email verification is important, how to spot unverified emails, and what you need to know to get started.

Invalid data can be detrimental to retailers. Not only is it expensive to resolve, but it can also slow down productivity and can have a lasting negative impact on employees. In this article, we identify three major costs of bad data. Check them out.