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Lauren McKinney

Lauren McKinney is a Senior Marketing Campaign Specialist at Experian Data Quality. Her focus is on integrated campaigns across our various channels. Outside of work, she enjoys practicing yoga, trying out new restaurants and baking for friends, coworkers and family.

9 standout quotes from ‘Gain better customer insight via improved data quality’ webinar

Yesterday, we held the ‘Gain better customer insight via improved data quality’ webinar that reviewed our 2016 global data management benchmark report’s most important findings and conclusions. Erin Haselkorn, Analyst and Public Relations Manager and Basil Brown, Pandora PreSales – Technical Lead discussed the key takeaways

Loyalty matters: How better data drives more loyalty and more revenue

With a 24/7 shopping cycle and an increasing number of digital channels at their disposal, consumers today are more empowered than ever before and forcing businesses to adapt to their wants and needs. Yesterday, Shirley Zhao, our Content Marketer, and Melanie Clark, our Retail Partner Manager presented a webinar, “Loyalty matters: How better data drives more loyalty and more revenue.” The webinar covered statistics around loyalty and three ways to improve insights on loyalty along with your loyalty or customer engagement program.

A complete data quality solution

When you decide to take on a data integration project, it will require a lot of advanced planning, work, time and resources. Without a deep understanding of what the project's requirements, it's unlikely that you will complete the integration on time and on budget. Yesterday, Rishi Patel, Strategic Account Manager at Experian Data Quality and Michael Ott, Senior Vice President at Innovative Systems, Inc., an Experian Data Quality partner, presented a webinar, “De-risking data integration projects.” The webinar focused on four major topics: the historical challenges of data integration projects, how current environments introduce additional complexity, an advanced methodology for overcoming data integration challenges, and a checklist to ensure that your project stays on track for success.

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