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Kathy Phan

Kathy Phan is a Demand Generation specialist at Experian Data Quality. As a member of the EDQ marketing team, she is an experienced marketer specializing in lead generation and nurturing through email, webinars, and event marketing. Phan is passionate about learning how data is intertwined into our everyday lives as consumers and business professionals and how data quality can solve complex problems that organizations face across all industries.

Why data quality is crucial for DTC businesses

In this blog, we will cover the importance of data quality for DTC businesses and how Experian can help your company incorporate data quality into its strategy. 

How to pick an email verification software

In this blog post, we will discuss the key factors to consider when choosing an email validation software for your organization, providing you with the best practices to make an informed decision.

Leveraging data quality to target demographics in your marketing campaign

Knowing who your customers are and how to reach them are the best ways to ensure campaigns resonate and are delivered. A complete database with accurate insights allows markets to understand their customers’ needs and interests better, enabling them to personalize messages. In this article, we'll explore  why data quality is essential to a thriving marketing strategy and provide tips to help you get started today.
grocery retailer data

3 benefits of data quality for grocery retailers

Data quality for grocery retailers is defined as having contact data that is accurate, relevant, and complete. In this blog, we'll outline how accurate and reliable data helps grocery retailers deliver a better customer experience, remain competitive, and reduce key operational costs. Read now to learn more!
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