Jasmine Cosgrove

The impact of the COVID pandemic is being felt across industries but one industry has been hit particularly hard—the retail industry. With the onset of COVID-19, non-essential, brick and mortar stores were forced to rely exclusively on their e-commerce platform, which left them with a declining bottom-line and customer experience.

SFDC went live today with the announcement of Commerce Cloud launching on the AppExchange. Experian was chosen as one of the first seventeen companies to go live on Salesforce AppExchange and we are the only one in our space to be featured. Mike Micucci, CEO, Salesforce Commerce Cloud said “With Experian’s validation suite our customers will be able to quickly implement accurate, real-time customer contact data with Commerce Cloud to quickly go to market with an end-to-end commerce solution.”

At the Salesforce Connections 2019 conference, they emphasized user experience innovation and optimization throughout the entirety of the conference in direct and indirect ways. Read our major takeaways.

The 2019 Collibra Data Citizen event was pulsing with excitement. It exceeded over 600 attendees and even required an extra day to fit in all the topics that the Collibra community wanted to address. The message of the event was clear: governance has a long-term future within organizations.

This week, I attended the 2018 Tessitura Learning and Community Conference (TLCC) in Orlando, FL. For the first time, a Disney property was selected for this conference and at first, I was surprised by the size of this location. However, once I arrived I realized that while the venue seemed larger than ever before, the 1900 attendees filled it up quite well. So when the conference shared that this was the largest attendance of any previous Tessitura conference, it wasn’t hard to believe. This community is growing and is strong, and throughout the conference, I saw many positive trends.

New Orleans was the site of this year’s Oracle Utilities Customer Care and Billing Users Group (OUUG) Conference. The shift from Scottsdale, Arizona and the interest around the selected topics generated the largest attendance in the conference’s history! The tracks for focus were around Customer Billing, Meter Data Management, and Workforce Asset Management. This was our first year sponsoring the event, and we were pleased to be met with genuine interest, as well as a strong following for Experian swag!

Experian Data Quality is excited to announce a partnership with the email delivery service: SparkPost. SparkPost sends over 3 trillion messages annually, which constitutes over 25% of the world’s non-spam email messages. The SparkPost email API provides industry-leading performance, deliverability, flexibility, and analytics that are needed to drive customer engagement for their organization. The business-critical need for data quality, specifically email verification, is evident to SparkPost and after careful review, they have made the commitment to partner with Experian Data Quality. 

This year’s Experian Marketing Suite (EMS) Client Summit was one of many celebrations. This marked the tenth anniversary of Client Summit. There were many exciting announcements at the event including the news surrounding the finalization of the divestiture from Experian announced in November. There was also a bit of anticipation of what the new company and EMS experience would look like. 

In 2012, Experian Data Quality partnered with the Common App to provide real-time address validation to users of the system for the college application process. This solved a multitude of data problems that colleges were having with getting acceptance letters to the right students. The original expectation had been that students wanted to get the information right and therefore would update the application address fields appropriately.

In the past few months, we have had the wonderful opportunity to work with Data3Sixty, a technology company that focuses on active data governance. As we have been making the rounds at similar conferences, groups, and other events in the beautiful Boston area, it seemed obvious to continue the conversation and really understand how we can work together. We identified the opportunity to collaborate from a technology perspective and to capitalize on the mutual momentum in the marketplace around data quality and data governance.