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Jacob Amezcua

Jacob Amezcua is a Product Marketing Manager at Experian who specializes in creating internal sales enablement materials that support our Sales organization and goals. Outside of work you can find him fishing with his family on a nice summer day! 

Top eCommerce challenges—and how address verification can help

Ecommerce is growing—and it’s not slowing down. With global online sales jumping from 13 percent in 2019 to 18 percent in 2020, eCommerce is predicted to be nearly 22 percent of all global retail sales by 2024. This is leaving retailers excited, anxious, and overwhelmed with endless opportunity.

This rapid shift to eCommerce unlocks massive opportunities for businesses to expand market share and drive sales growth—and it all starts with data quality, especially address data.

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