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Catherine Leonard

Catherine Leonard is a Digital Marketing Specialist at Experian who specializes in paid search. Outside of work you can find her traveling or hanging out with her friends, family, and Golden Retriever puppy. 

How do I test my data quality?

Data quality testing: What is it and how to test your data accuracy? In today’s business world, organizations collect customer data through several channels and maintain contact records across different databases. But what good does this customer data provide you if it’s inaccurate or out of date? Proactively ensuring you have accurate, up-to-date contact data that’s ready for use allows your organization to make agile business decisions backed by high-quality data.
data management

Reasons why you want to invest in data management today

Ninety-three percent of companies had data management issues as a result of the pandemic. Our latest data management research uncovers how investing in data management initiatives today will help your organization through the next crisis and build data resilience. With enormous consumer behavioral changes across every industry, now is the time to invest in your data management program.
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