BLOG

Last week, our Women in Experian group hosted an event in our Boston office, focused on how to “Achieve our Peak Perforce,” led by Christine Fiske. Christine is a Senior Digital Marketing Freelance Consultant, working primarily with startups and VC firms. Currently, she is working to become a leadership development facilitator and presented her session about achieving peak performance. Here are three takeaways I gained from this unique event: 

In 2012, Experian Data Quality partnered with the Common App to provide real-time address validation to users of the system for the college application process. This solved a multitude of data problems that colleges were having with getting acceptance letters to the right students. The original expectation had been that students wanted to get the information right and therefore would update the application address fields appropriately.

If companies are collecting data, but it's inaccurate or outdated, they're only going to get themselves into trouble. Here are three examples of data quality best practices.

This week, I attended the FIMA (Financial Information Management) Data Management conference in Boston. While I have heard of this conference, I have not attended in the past. I was excited to hear what the industry experts had to say over the course of two and a half days. The opening remark was given by Peter Serenita, Group CDO at HSBC. He talked about the evolution of his own role—the Chief Data Officer (CDO)—across industries and companies. 

As digital marketers, the technology available to help us get the word out about our products seems limitless. Whether you’re focused on hyper-personalization, segmentation, or building out models to target ideal customers, the most tried and true channel has been, and for the foreseeable future will remain, email marketing. Why do we love it so much? It’s fast and efficient and inexpensive compared to other channels.

After collecting email addresses through various channels and validating only the form and syntax of those collected through their Ecommerce channel, Cabela’s had amassed a large number of suspected “bad” email addresses over the years. Experian Data Quality's batch email cleansing solution helped them recover a significant portion of email addresses to include in email marketing communications. 

Deep in the heart of Texas, a consortium of professionals from the retail banking industry met last week for the seventh annual Consumer Bankers Association (CBA) LIVE conference. While a majority of the conference’s 1,400 attendees represent organizations across the financial services industry, they appear to share similar challenges, interests, and concerns. Specifically, keynotes and highly-attended track sessions focused on key themes, including what the current political climate means for regulatory bodies such as the Consumer Financial Protection Bureau (CFPB), how the relationship between banks and fintech companies is evolving, and how banks should be leveraging digital channels to create engaging customer experiences. Here are my three key takeaways from this year’s CBA LIVE conference:

This year, Enterprise Data World (EDW) took their conference to the Omni Hotel in Atlanta, GA. EDW examines the latest trends in the world of data—especially in regards to data governance and data quality. This event focused on leveraging data as an asset and bringing IT and business users together to make better decisions for their enterprises. The keynote speakers focused on the emergence of the Chief Data Officer (CDO) within organizations, the importance of having a foundation of high quality data, data modeling, and much more. 

Last week, I had the opportunity to speak with Mike Delgado from Experian for a ‘Data Talk’ interview. We chatted about the 2017 Global Data Management Benchmark Report, and you can see the video of that interview in this post.