Monthly Archives: August 2018

In the ever-increasing pace of today’s business environment, everyone is looking for ways to maximize the outcomes of their efforts and create more efficient processes. And more and more, organizations are looking to data to be the fuel that accelerates their business. According to our 2018 global data management benchmark report, 99 percent of businesses believe being data-driven gives their organization a competitive advantage. They believe that advantage includes better insight for decision making (57%), more efficient business practices (57%), and better customer relationships (56%). The thing is, though, that being data-driven only provides these benefits when the data driving the strategy is high-quality and accurate.

Business leaders today are using data to power all sorts of initiatives, from uncovering revenue opportunities to complying with regulations. More and more, data is becoming a mission-critical asset that many argue should be tracked on a balance sheet. In fact, nearly all of the C-level executives in our 2018 global data management benchmark report (95%) believe that data is an integral part of forming their business strategy—a sentiment that has increased by 15 percent over the prior year.