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Yearly Archives: 2015

5 companies with great email marketing campaigns

We understand that engaging, exciting or reconnecting with your subscribers is arguably one of the most frustrating and challenging jobs a marketer can have. That’s why we’ve compiled a list of five companies that did an awesome job with their email marketing campaigns and why they were so awesome.

Here’s what these companies did right:

  • They didn’t sound boring
  • They had catchy subject lines
  • They turned tried-and-true into why-have-I-tried-this
  • They included tantalizing, relevant offers inside

Let’s take a look:

Does real time email validation affect conversion rates?

There is one common hesitation we continuously see from prospects and customers alike. Marketers are often reluctant to implement real time email validation into the forms on their website because they are nervous that it will negatively affect conversion and increase shopping cart abandonment.

5 key findings about the multi-screen movement

Retailers, take note: Another one of life’s constants, aside from the gift of taxes, is that we’re all consumers. The average American spends 45 minutes of each day shopping—whether on laptops, through tablets or using mobile devices.

In the U.S., people spend over seven hours each day looking at screens. We are consumed by a variety of screen-based devices: televisions, computers, smartphones, tablets and more.  This multi-screen, buyer-driven reality creates more chances for today’s retailers and marketers to connect with consumers than ever before. According to our recent Global Research Survey, retailers employ an average of 3.4 channels to connect with and collect data from consumers.

With the quickly changing digital marketing landscape come chances for retailers to innovate their marketing strategies. Here are five key findings about the multi-screen movement every retail marketer should consider to keep ahead of competition.

What we learned at Demandware XChange 2015

I had the pleasure of representing Experian Data Quality last week at the Demandware XChange conference in Las Vegas. As many people in the tech world know, Demandware has seen massive growth over the last few years and brought an astounding 700 retailers, 300 partners and 200 employees to the conference this year. I spent the first two days connecting with other LINK Technology and Solution partners as well as learning about Demandware’s plans for joint marketing and promotions to drive additional revenue and referrals.

Avoid data monsters: 3 ways to prevent CRM problems

Customer Relationship Management (CRM) systems allow you to store all your customer and prospect data—think along the lines of contact data, account information and leads—in one location. That kind of localized, accessible data storage platform enables organizations to gain a simplified view of their customers, and if they use it to its fullest potential, also facilitates internal data organization processes, better customer service and a more personalized experience for your consumers.

But what happens when:

  • Your current data quality strategy doesn’t use data to its fullest potential?
  • The data you store in your CRM is compromised, either by human error or technical limitations?
  • You’re letting the data in your CRM just sit there?

Decluttering your data using feng shui

Commonly known as an ancient Chinese philosophical method of organization, feng shui is more factually known as the harmonization and orientation of one’s surroundings in an auspicious manner. While feng shui is mostly practiced as a way of strategic organization, let’s take a minute to relate this ancient concept to something a little more abstract: data quality.

We can apply feng shui concepts to data quality in one very simple way—clutter removal. In an optimal clutter-free world, every second we spend on a task would be optimized. Imagine finding what you need when you need it! You could maximize productivity and channel positive energy into endless accomplishment. In a recent study conducted by the Ponemon Institute, Corporate Data: A Protected Asset or a Ticking Time Bomb, 73 percent of end users stated that the growth of numerous types of company data have significantly affected their ability to find and access that data. While it is important to clean, standardize and de-clutter existing dirty data, insuring new data is clean at point-of-capture is truly the key to improving the overall health of data within your organization.

We’re moving: Introducing EDQ.com

We’re very excited to announce several major changes to Experian Data Quality’s website. You’ll see these changes will take effect in the coming weeks.

First, we are moving our website to EDQ.com (currently in beta mode). The decision to migrate QAS.com, our website for the past two decades, is part of our rebranding efforts.

We first announced in October 2013 that we were rebranding from Experian QAS to Experian Data Quality. The name change signifies our continually expanding portfolio of data quality software and services. Moving our website represents the last and final part of this rebranding initiative.

Beyond migrating to a brand new domain, we are also launching a newly designed web experience. We’ve redesigned our site with you in mind! We revised the site from the ground up with a simple and modern design.

One simple tip to boost marketing automation success

Marketing automation tools are awesome. They come with a promise of contextual marketing, customized content, higher quality leads, unicorns and rainbows…everything a marketer could ever want. Are you looking for a simple way to boost your marketing automation platform’s success? Look no further than an email verification solution.

You can set up elaborate marketing automation workflows, custom landing pages and tailor personalized content that rivals Amazon, but without good data your hard work is not going bring the results you’re hoping for. Email verification can help ensure your personalized emails are reaching the inbox, safeguard against invalid contact information entering your marketing database and help improve conversion rates from contacts you may have lost otherwise.

Top 5 questions for data quality vendors

Many of us today are in the market for data quality solutions. In fact, 89 percent of companies are planning to invest in some sort of data quality solution in the next year, with an average of a half a million dollars in budget. But, some companies are already spending much more. Thirteen percent are spending between two and five million dollars and seven percent are spending over five million dollars.

This high degree of investment is not something that should be taken lightly. Companies need to be sure they are working with the right vendors and selecting solutions that can have a material impact on the quality of data and show a return on investment.
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